Active Lifestyle Marketing and PR for Brands on the Go

Active Lifestyle Marketing and PR for Brands on the Go

When it comes to active lifestyle marketing and PR, we champion the brands we believe in. At Public Haus, it goes beyond advocacy; we embody these brands every single day. We’re firm believers in blending work with our personal passions, and our success is a testament to that ethos.

When is comes to active lifestyle marketing and PR, we champion the brands we believe in. At Public Haus, it goes beyond advocacy; we embody these brands every single day. We’re firm believers in blending work with our personal passions, and our success is a testament to that ethos.

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Woman skiiing

Creator image from a Public Haus influencer campaign for ROXY

Public Haus works with industry-leading brands, filling key voids in the marketing mix to seamlessly deliver across key areas, and develops and executes comprehensive PR and marketing strategies for emerging active lifestyle, outdoors and wellness brands.

From securing valuable media coverage to creating ambassador programs with highly curated on-brand creators, we do what we do best to make our client’ messages and products resonate with their intended audiences while maximizing ROI at every step.

Whether it’s implementing a content strategy through beautifully produced, narrative-driven branded video content or turning your email list into a highly-converting profit center, we’ve got you covered.

Some of our recent active lifestyle coverage

Forbes

RUX 70L Storage System Review: A Stellar Gear Storage Solution

“Whether you’re an avid camper, hiking enthusiast, seasonal skier, occasional mountain biker or diehard outdoor adventurer, you’ll have no problem finding a use for the Rux. More than that though, it’ll likely eliminate much of the disorganization and frustration that might otherwise plague your gear packing and transporting routines.”

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Outside

The Best Trekking Poles of 2023: Editors’ Choice

“The Diorite Telescopic Carbon Fiber is a rare no-compromises trekking pole: it’s the burliest all-carbon construction we’ve ever tested, with a formidable telescoping length that’s a godsend for tarp-oriented thru-hikers.”

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Gear Patrol

The Best Aviator Sunglasses for Adventurers

“Created for adventurers, the Howlin’ sunglasses silhouette from Vallon is crafted using V52 lens technology and a plastic frame. The sunglasses come in four design options — black, dark tortoise, sage and tortoise — and have a detachable strap that makes it easy to stay secure on your face or around your neck whether you’re kayaking or catching vibes by the pool.”

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The Public Haus team was a huge part of a very successful 2022 Q4 period at RUX. Their team worked closely with us to rebuild old leads, as well as identify and chase numerous new opportunities, all leading to a flurry of high profile media placements perfectly timed with the Q4 buying cycle.”

– Joe Schwartz, Marketing Director, RUX Gear

Wired

Stay Organized on Outdoor Adventures With This Rugged Bin

“Rux likes to say that its 70L ‘packs like a box, carries like a bag.’ I think that’s a fair slogan that gets to the heart of why I like it. It’s all the good parts of a box combined with all the good parts of a bag.”

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Muscle & Fitness

Kabuki Strength Offers a Tech Twist to Traditional Weightlifting

“In these fitness-frenzied times, the industry’s best minds continue to look for ways build a better mouse trap, or in the case of Kabuki Strength, a better trap bar, or squat bar or any other type of ergonomically superior equipment that will allow both elite athletes and average joes to continue pushing heavy iron while avoiding unnecessary injury-causing wear-and-tear joint stress.”

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Women’s Health

Best Ski Sungasses to Shop in 2023

“We can totally imagine wearing these retro-aviator style sunglasses to après in the ’70s, which is perfect for those who like to add a retro feel to their ski style.”

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We make waves with kick-ass influencer campaigns

surf life

Over 3 million + social engagements for Roxy snow/swim collection

#MakeWavesMoveMountains

As experts in active lifestyle marketing and creator campaigns, Public Haus drove massive awareness for client ROXY by sourcing and engaging 50 diverse female snowboarders, skiers, surfers and active lifestyle influencers across four unique campaigns, reaching a total of nearly 3 million women that aligned with ROXY’s key target demographics. With hundreds of unique content assets created – from personal stories connected to the ROXY brand to content showcasing everything from ROXY’s new heated snow jackets to sustainable swimwear, ROXY saw thousands of positive comments roll in from fans indicating interest in purchasing the pieces, generating big waves of visibility in a highly competitive market. The campaigns have been such a success that Public Haus has since become an on-going and valued partner to ROXY on many of its collection launches.

“Our brand has a very unique DNA so it’s crucial for us to work with likeminded people, supportive of the nature around us and the people within it. The Public Haus team has proved to be a perfect fit: they listen, understand and activate our ideas in an organic and efficient way. Throughout snow and swim collections, they have provided authentic profiles, wonderful individuals that absolutely share the ROXY spirit.”

– Alena Jeangrand, Global PR, Influencer and Partnership Manager, ROXY

VIDEO CONTENT

We create branded video content that connects with active lifestyle enthusiasts.

Storytelling isn’t about hammering customers over the head with every product detail in every piece of content you put out. It’s about building an emotional connection with your audience. We believe that’s best accomplished by entertaining, educating and inspiring. We help lifestyle brands elevate their video content by making this deeper connection with customers through a variety of video types – from documentary-style and ambassador profiles to expert how-to and branded lifestyle content. We then help distribute this video content to the right audiences through social channels, YouTube campaigns, media partnerships and more. Our team of production pros can produce the highest quality content just about anywhere in the country – and regardless of budget size.

“When it comes to the storytelling of an active lifestyle brand like Kuju Coffee, it’s generally really tough to find a partner that gets it. Public Haus is an agency that definitely understands content creation. Working with them was seamless. They did a great job listening and interpreting our brand and product to produce thoughtful and creative content that captured the essence and lifestyle of Kuju.”
-Justin Wiguna, Co-Founder, Kuju Coffee
Kuju Coffee

Agency-produced content samples


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Public Haus Agency Helps Active Lifestyle Brands Develop a Narrative and Gain Market Share

“Enter Public Haus Agency. Founded by Ryan Croy, a PR and marketing professional working in the brands space for well over two decades, the Los Angeles-based PR and marketing agency is carving a niche for itself by helping active lifestyle brands harness the power of earned media, influencer engagements, branded content and laser-focused digital marketing strategies to help them scale.”

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