Agriculture PR, marketing and creative digital strategies for leading industrial brands
Agriculture PR, marketing and creative digital strategies for leading industrial brands
We help agriculture and industrial brands stand out, be bold and own their market.
With experience spanning several decades in marketing, publicizing, promoting and building brands, Public Haus thrives on helping clients think big, stand out and grow fast.
If you’re looking for an agency that gets industrial goods and agriculture PR and marketing, you’ve come to the perfect place. At Public Haus, we specialize in marketing, content and PR services tailored to agriculture and industrial brands, among others. Our mission is to help you stand out, engage new audiences, and foster lasting customer interest.
Through impactful video content, influential influencer marketing, strategic media relations, and other innovative digital strategies, we collaborate closely with select industrial and agriculture brands to achieve remarkable results.
At Public Haus, agriculture PR is at the heart of what we do. We understand the significance of promoting sustainable agricultural practices and creating a positive impact in the industry. By leveraging our expertise in agriculture PR, we ensure your brand’s messaging resonates with your target audience, fostering genuine connections and brand loyalty.
Let’s achieve big things together!
Honors Include: Best in Agriculture PR / Top Boutique Agriculture Public Relations and Marketing Agency / Top 10 Agriculture InfluenceMarketing Agencies
we create branded video content that converts
CULTIVATE CONTENT THAT CONVERTS
don’t take your content for granted. your customers are paying attention.
At the heart of every powerful marketing strategy is a meaningful brand story. Industrial and agriculture businesses all have one – and we help hone, accentuate and broadcast that story through aspirational video content. We help brands make a deeper bond with their audiences through a variety of video types ranging from doc-style, ambassador profiles to expert-based, how-to content. We then develop and execute strategies to distribute the content through the right platforms including YouTube, relevant social channels, media partnerships and more. Our team of production pros can produce the highest quality content, leveraging a stable of pros and category-specific influencers, just about anywhere in the country – and regardless of budget size. The truth is, you don’t need a massive budget to go head to head with the big spenders in your category; you just need the right agency partner.
“Public Haus has been a trusted and pivotal partner in our success. Starting from square one lacking online content, Public Haus had us quickly expanding our content through influencer engagements, pinpoint script development and efficient production; all within budget. They also generated valuable media coverage in major publications across all of our segments. If you are looking for a high-impact agency that can combine focus, experience and results, check out Public Haus. Their PR, video content and influencer expertise has transformed our go-to-market strategy.”
Joe DeFina, Global Brand Manager, Chevron Products Company
branded video content samples
sample media placements
we turn digital creators into passionate brand advocates
ACCELERATE YOUR INFLUENCE
we align agriculture pr clients with the right influencers and manage the process every step of the way.
When it comes to connecting with your end users, it’s easy to overspend and underperform. That’s why Public Haus partners with industrial and agriculture brands to implement highly curated influencer campaigns across a variety of categories – from DIY to expert how-to’s to documentary and lifestyle – reaching millions through authentic communication and connection. Our hands-on validation process ensures that the influencers working on your project, whether micro or macro, and regardless of platform, will make a big impact and get you the ROI you deserve.
“Public Haus did a fantastic job executing our recent YouTube influencer campaign. They prescreened hundreds of potential automotive influencers and together we were able to narrow down the right influencers for the campaign. Throughout this project, Public Haus thought outside the box and they were attentive as well as thorough, but most importantly Public Haus was a joy to work with and we were very pleased with the outcome of our campaign.”
Kimberly Tully-Sutton, Digital Marketing Lead, Chevron Products Company
over 6.5m YouTube impressions through Stoney Ridge Farmer partnership
Named Top Agriculture Public Relations Agency in Los Angeles
Public Haus aligned agency client Chevron Techron with one of the top farming and industrial goods influencers on YouTube – and the results speak for themselves. Stoney Ridge Farmer showcased Techron’s premium bottled fuel additives specifically formulated for diesel and power equipment engines over the course of six months, and harvested a whopping 6.5 million impressions, broken down as follows:
- 15 total video integrations
- Over 350K views
- Nearly 25K likes
- Nearly 2K positive comments, many indicating desire to purchase
Our nuanced approach to product management ensured maximum value to our client and our ability to execute on a budget has turned this campaign into a much broader ambassador program extended over the next 12 months.
Public Haus aligned agency client Chevron Techron with one of the top farming and industrial goods influencers on YouTube – and the results speak for themselves. Stoney Ridge Farmer showcased Techron’s premium bottled fuel additives specifically formulated for diesel and power equipment engines over the course of six months, and harvested a whopping 6.5 million impressions, broken down as follows:
- 15 total video integrations
- Over 350K views
- Nearly 25K likes
- Nearly 2K positive comments, many indicating desire to purchase
Our nuanced approach to product management ensured maximum value to our client and our ability to execute on a budget has turned this campaign into a much broader ambassador program extended over the next 12 months.
LATEST BLOG POST
How can Effective Agriculture PR Help Your Business?
Agriculture public relations (PR) is a specialized field of public relations that focuses on managing and enhancing the reputation and communication of agricultural businesses, organizations, and related industries. It involves creating and implementing strategic communication plans to effectively communicate with various stakeholders, including farmers, consumers, government agencies, media outlets, investors, and the general public.
The primary objectives of agriculture PR are to promote positive perceptions of agricultural products, practices, and advancements, while also addressing any potential challenges or issues faced by the industry. Some key elements and activities within agriculture PR include:
1. Media Relations: Building relationships with journalists and media outlets to secure positive coverage for agricultural initiatives, innovations, and achievements.
2. Crisis Management: Developing strategies to handle and mitigate potential crises that could affect the reputation of agricultural entities, such as food recalls, environmental concerns, or negative media coverage.
3. Stakeholder Engagement: Engaging with various stakeholders to understand their needs, concerns, and expectations, and ensuring open and transparent communication.
4. Content Creation: Producing informative and engaging content, such as press releases, articles, blog posts, and social media updates, to educate the public and create positive perceptions about agriculture.
5. Event Management: Organizing events, trade shows, and conferences to showcase agricultural products and technologies and connect with industry stakeholders.
6. Public Education: Initiating campaigns to raise awareness about agricultural practices, sustainability efforts, and the importance of the agriculture industry in feeding the population.
7. Advocacy: Working with policymakers and government bodies to promote agricultural policies and regulations that support the industry’s growth and development.
Agriculture PR plays a vital role in shaping public opinion, building trust, and fostering positive relationships between agricultural entities and their target audiences. By effectively communicating the industry’s achievements, challenges, and contributions, agriculture PR helps to ensure a more informed and supportive public perception of agriculture and its significance in society.
How to find the right agriculture PR firm for your business?
Finding the right agriculture PR agency involves a combination of research and evaluation. Here are some steps to help you find the best agency for your needs:
1. Define Your Budget and Goals: Before searching for an agency, clarify your specific PR goals and determine the budget you are willing to allocate for PR services. Having a clear understanding of your objectives will help you find an agency that aligns with your needs.
2. Research Online: Start by conducting online research to identify agriculture PR agencies that offer services on par with your needs. Look for agencies with a strong track record of successful campaigns and positive client reviews.
3. Industry Associations and Directories: Check industry associations and directories. These sources may have lists of recommended PR agencies that specialize in agriculture.
4. Ask for Referrals: Reach out to colleagues and industry contacts, or fellow agricultural businesses to ask for recommendations. Personal referrals can provide valuable insights and first-hand experiences with various agencies.
5. Review Capabilities and Case Studies: Evaluate the portfolios and case studies of potential agencies to understand their approach to agriculture PR and how they’ve successfully managed campaigns in the past.
6. Consider Location: While many PR agencies can work remotely, consider whether you prefer an agency located near your business for in-person meetings or events.
11. Consider Budget and Fees: Compare the costs and fees of each agency and ensure that they fit within your budget constraints.
12. Reach Out and Begin an Initial Dialogue: After careful evaluation, choose the agriculture PR agency that best meets your requirements and objectives.
Remember that selecting the right PR agency is critical in your success, as their efforts will significantly impact your brand’s reputation and success. Take your time, do thorough research, and make an informed choice that aligns with your long-term PR goals and business objectives.
Contact Public Haus Agency for more information on our agriculture PR services and how we can assist in getting your business the attention it deserves.