Public Haus Agency toasts to an incredible campaign introducing artisanal brandy OMAGE to the US market. A creation of wine and spirits industry veteran Julious Grant, OMAGE was the first debut from Julious’ portfolio of meticulously crafted artisanal spirits.
To kick off our spirits-focused PR campaign, Public Haus first produced a compelling brand video, highlighting the brandy’s unique attributes and craftsmanship, while emphasizing why Julious is bringing to market the first US brandy of its kind – created in the style of French cognac but with subtle differences to appeal to American palates. The video became an integral storytelling tool when engaging media, complementing the agency’s strategic media relations and tasting experiences to introduce OMAGE to top-tier lifestyle and spirits publications.
Beyond media outreach, Public Haus developed a comprehensive communications strategy to position OMAGE as a must-try for spirits connoisseurs and casual enthusiasts alike. The campaign included direct engagement with key industry influencers and mixologists, helping to drive awareness and credibility among those shaping the beverage space. Through curated virtual tastings, select journalists and spirits experts experienced OMAGE firsthand, allowing them to appreciate its nuanced complexity, leading to authentic, high-impact coverage.
Our artisanal brandy PR strategy was a huge success, earning widespread industry praise for OMAGE’s innovative production process and exceptional flavor profile. Coverage in Forbes, Robb Report, MAXIM’s Spirit of the Week, Paste Magazine, Inside Hook, Uproxx, The Source, The Manual, Muscle & Fitness, Thrillist, LA Weekly and countless trade publications drove buzz, strengthened brand credibility and fueled interest from distributors, retailers and on-premise accounts nationwide.
With ongoing media momentum and increasing demand among spirits aficionados, OMAGE is well on its way to becoming a standout brand in the competitive premium brandy market. Public Haus is proud to have played a pivotal role in establishing OMAGE’s reputation as a trailblazer in the US spirits industry, setting the stage for continued growth and recognition.
