Even in times of social distancing, people still like tinkering with their cars and many are doing their own oil changes. Automotive influencer marketing agency Public Haus leveraged 10 top auto influencers on YouTube to shine a light on Havoline’s Smart Change motor oil, the most eco-friendly packaged and designed product of its kind. The campaign has resulted in over 10 videos from 8 influencers and more than 1 million impressions, with video views tracking to hit 500k. Online sales for the product have shot way up at Walmart.com too. On the heels of this campaign, Public Haus was named a top digital market agency by DesignRush for its work in the digital content and influencer space in 2020.
