Influencer Marketing, PR and Digital Strategies for Automotive Aftermarket Brands

Influencer Marketing, PR and Digital Strategies for Automotive Aftermarket Brands

Public Haus is one of the country’s top influencer marketing agencies for the automotive aftermarket. Through our unparalleled scope of creator partnerships, we drive massive awareness, exposure and sales for our clients.

Combined with extensive automotive PR and digital marketing expertise, we’re the top boutique agency for automotive and aftermarket brands looking to scale fast.

Public Haus is one of the country’s top influencer marketing agencies for the automotive aftermarket. Through our unparalleled scope of creator partnerships, we drive massive awareness, exposure and sales for our clients.

Los Angeles YouTube marketing - Public Haus

Since the agency’s launch in 2017, Public Haus has been helping brands in the automotive aftermarket connect with enthusiasts, DIYers and hobbyists through a variety of proven strategies aimed at customer connection and growth.

Our highly curated approach to client campaign development and execution allows us to deliver for brands both big and small, in a way that larger agencies simply can’t. As marketer of several key consumer brands in the Chevron Products Company portfolio and a host of products from top detailing lifestyle brand Chemical Guys, we know how to draw customers in through compelling influencer content, branded storytelling, ambassador programs, publicity and digital advertising.

Drawing from years of expertise and a deep understanding of the automotive enthusiast community, Public Haus has solidified its position as the go-to agency for brands aiming to drive authentic engagement and lasting consumer loyalty.

ACCELERATE YOUR INFLUENCE

We leverage our unmatched automotive influencer network to create content partnerships that convert clicks to sales

When it comes to automotive marketing, it’s easy to overspend and underperform. That’s why we partner with awesome brands to implement highly curated influencer campaigns across a variety of automotive categories – from project builds and DIY to expert how-to’s and automotive lifestyle – reaching millions through authentic communication and connection. Our hands-on validation process ensures that the influencers working on your project, whether micro or macro, and regardless of platform, will make a big impact and get you the ROI you deserve. Following are creators we work with regularly to accelerate our clients’ influence among automotive enthusiasts.

Eric the Car Guy

Legit Street Cars

influencer campaign sample

Public Haus sourced and engaged 8 top automotive influencers through our agency’s digital creator network to shine a light on client Havoline’s Smart Change full-synthetic oil and drive sell-through at retail. The product is the first of its kind, using environmentally friendly packaging that reduces plastic by 70%. The campaign was a massive success, generating close to 5 million impressions and 2 million content engagements over the course of 4 months. This campaign set the stage for a wide-ranging ambassador initiative that’s expanded over time.

“Public Haus has been a trusted and pivotal partner in our success. Starting from square one lacking an online marketing and PR strategy, Public Haus had us quickly expanding our newest brands through influencer engagements, pinpoint content development and efficient production. They also generated valuable media coverage in major publications across all of our segments. If you are looking for a high-impact agency that can combine focus, experience and results, check out Public Haus Agency. Their PR, branded video content and influencer expertise has transformed our go-to-market strategy.”

– Joe DeFina, Global Brand Manager, Chevron Products Company

REV UP YOUR MEDIA COVERAGE

our goal is to become your automotive PR secret weapon and biggest asset

We love our clients and it’s our mission to deliver the types of press coverage they deserve. When it comes to automotive marketing and storytelling, there’s no better platform than top-tier media outlets to deliver credibility, awareness and sales. Earned media is our sweet spot and we have relationships with the most widely-read publications in the automotive and automotive aftermarket sectors.

Motor1

Best Car Scratch Removers

“Best For Deep Scratches: Chemical Guys VSS Scratch & Swirl Remover”

Chemical Guys VSS Scratch & Swirl Remover is the only car scratch remover that advertises its ability to treat both moderate and deep scratches in the paint. This

Car & Driver

Best Car Interior Cleaners for 2023

“This is it—our Best Overall choice. The Total Interior Cleaner & Protectant from Chemical Guys actually cleans all interior surfaces and is safe to use on everything including glass and screens. It’s got great strength, too, acing our butter test.”

The Drive

Best Car Interior Cleaner in 2023

“Chemical Guys Inner Clean is another all-around good interior car cleaner. It does an excellent removing dirt and dust, it’s versatile and it leaves behind a layer of UV protection…We don’t mean to sound superficial, but all things being equal – it works well and cleans superbly – the scent puts it over the top. This will be the ideal choice for many.”

“Working with Public Haus has been an absolute pleasure. They are true partners that quickly became ingrained within our brand’s efforts to build awareness and connect with existing and new customers. Unlike most agency partners, we did not have to sludge through a six-month onboarding process before any tangible results were produced. Today we see Public Haus not just as our go-to resource for top-tier PR results, but as an extension of our marketing team.”

– John Mansfield, Chief Revenue Officer, Chemical Guys

Autoweek

Top-Rated Additives for High-Mileage Vehicles: Techron High-Mileage

“This cleaner from Techron protects the fuel system and sensors from corrosion and is compatible with all commonly commercially available ethanol blends. Techron claims it also helps fuel economy.”

Aftermarket News

Four Automotive Brands Unite to Become US Auto Supply

“Four automotive brands – Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage – unveiled their new, unified identity as US Auto Supply. Stemming from their roots with former parent company Whitewater Brands, this move will see US Auto Supply harness over two centuries of combined expertise among the four brands.”

Popular Mechanics

Best Car Cleaning Kits in 2023

“If you have a few extra dollars in the budget, the Chemical Guys Arsenal Builder car cleaning kit goes above and beyond what you need. the 16-piece set comes with many classic items like glass cleaner and wash mitt, but also offers more exciting pieces like a foam cannon. The cannon provides a quick and easy way to coat your entire car in soap in just seconds instead of just meticulously wiping it down.”

BUILD OUT CONTENT WITH HORSEPOWER

We turn auto brands into aspirational content studios

Automotive marketing and storytelling begins with building an emotional connection with your customers. We do that by creating video content that entertains, educates and engages. Public Haus Agency help automotive brands make a deeper bond with their audiences through a variety of video types ranging from doc-style, ambassador profiles to expert-based, how-to content. We then develop and execute strategies to distribute the content through the right platforms including YouTube, relevant social channels, media partnerships and more. Our team of production pros can produce the highest quality content, leveraging a stable of automotive pros and influencers, just about anywhere in the country – and regardless of budget size. You don’t have to have a massive budget to go head to head with the big spenders in your category; you just need the right agency partner.

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