Public Haus handled a Beverly Hills public relations campaign for one of the most iconic cheese and specialty goods stores in the country, The Cheese Store of Beverly Hills. With a rich history of serving gourmet cheeses, fine wines and artisanal products, the store has long been a staple in the Los Angeles food scene, attracting food lovers, chefs, and culinary experts from around the world.
With a long-time employee and key team member taking over ownership from the store’s previous owner—who managed the business for over 40 years—the transition marked an exciting new chapter for the beloved Beverly Hills institution. The change in leadership presented an opportunity to celebrate the store’s legacy while showcasing its future direction, ensuring that both longtime customers and new visitors remained engaged and excited about what’s ahead.
Public Haus developed a comprehensive PR strategy to amplify the transition and reinforce The Cheese Store’s continued influence in LA’s culinary landscape. The campaign’s centerpiece was a beautifully produced video that told the story of the store’s evolution under its new owner, highlighting the passion, expertise and deep-rooted love for fine cheese and specialty goods that continue to define the store’s identity.
To maximize visibility, Public Haus strategically pitched the story to top-tier local media, ensuring that news of the transition reached the right audience. The media response was overwhelming, leading to high-impact coverage from Eater LA, KTLA Morning News, LA Times, LA Weekly, Angeleno, LA Magazine and many other prominent Los Angeles and regional publications. The buzz generated by the campaign solidified the store’s reputation as a must-visit culinary institution while introducing the new owner’s vision to a broader audience.
The campaign was such a resounding success that Public Haus continues to be a strategic Beverly Hills public relations partner for The Cheese Store, now managing influencer marketing, social content and digital marketing efforts to further expand the brand’s reach. By integrating PR with ongoing brand storytelling and digital engagement, Public Haus is helping The Cheese Store of Beverly Hills connect with new audiences, grow its customer base, and maintain its status as a go-to destination for gourmet cheese lovers.
If you’re a business looking for a Beverly Hills public relations partner to execute a flawless, results-driven public relations campaign, let’s chat! Public Haus specializes in strategic media outreach, influencer partnerships and digital storytelling to put your brand in the spotlight and drive meaningful engagement. Connect with us here.
