A Branded Content Agency That Knows Distribution
As a branded content agency passionate about helping brands define, distribute and amplify their message among audiences that matter, Public Haus believes that marketing is less about convincing consumers that your product is the best, but instead, creating an appealing, aspirational identity that draws them in through powerful lifestyle content. Mastering this step is critical before spending even a dollar on distributing or “boosting” your content.
Brand content is everywhere. The digital ecosystem is littered with it. Most of it is unwatchable. It’s content for content’s sake and lacks any sort of cohesive message or strategy. That’s why one of the most important things we communicate to clients interested in higher levels of engagement and wider distribution is to master the art of the soft sell.
People know when they’re being sold to. When they’re viewing content that beats them over the head with brand messaging from a hired spokesperson using slick marketing jargon, you can expect lackluster engagement, negative feedback and fast tune outs. When working with a branded content agency like Public Haus, you’ll go through exercises that provide clarity on what type of content, personalities, stories and influencers resonate with your audience, and then develop a story-telling framework that leverages those elements to add credibility to your message.
As a branded content agency working with global brands and smaller businesses in automotive, powersports, outdoors and active lifestyle, among other categories, we always aim to create video content that inspires, entertains and educates. This type of content registers on an emotional level and is proven to increase brand loyalty, create real influence and attract new consumers. The brand message and values are demonstrated through stories, personalities and imagery that draws the viewer in to embrace the content and lifestyle it represents.
Think of some of your favorite brands. What do they stand for? What’s their message? Who’s their customer? What are their hobbies and passions? Chances are these brands are not overly promotional. They’re not constantly selling. And they’re not highlighting every distinct element of a product three times over. Instead, they’re attracting. They’re producing content that communicates an appealing, aspirational lifestyle.
Active lifestyle brands like Patagonia are prime examples of lifestyle marketers that get it. Through aspirational content and compelling storytelling they consistently unveil videos and short films that draw people in. They are their own branded content agency, creating narratives that make people want to be a part of the club. Through active lifestyle marketing and branded video content focusing on people over product, Patagonia inspires, entertains and motivates consumers to further engage with the brand – by liking and sharing content, by subscribing, and ultimately, by purchasing.
Public Haus incorporates this same approach in its content creation for brands like global fuel company Chevron. Rather than producing content rich in brand vernacular, we incorporate story-based lifestyle video content into our active lifestyle marketing campaigns, focusing on the brand’s users, their backgrounds, stories, achievements, passions and insights.
Since the company’s launch as a branded content agency in the content capital of the world, Los Angeles, Public Haus has introduced clients to personality-driven content, documentary-style storytelling and influencer marketing strategies – and the results have been game changing. Just ask the Global Brand Manager for Chevron Consumer Products, who stated the following:
“Starting from square one lacking online content, Public Haus had us quickly expanding our content library through key influencer additions, branded video content, pinpoint script development and an efficient production team; all within budget. If you are looking for high impact results with a branded content agency that can combine focus, experience, distribution proficiency and results, check out Public Haus. Their video content, influencer marketing and PR expertise has transformed our go-to-market strategy.”
Aside from creating quality content, our focus on distribution is a core reason our client campaigns have been so successful. It’s one thing to be a branded content agency that conceptualizes and produces brand videos, but it’s another to add a layer of guaranteed distribution to all the right audiences. Our distribution strategies often include targeted social channel boosting, distribution of content through the right media outlets (the media is much more inclined to leverage your video as editorialized content if it’s not a run-of-the-mill commercial spot), and if we’re using an influencer as a subject in our video, we’ll often seek to distribute through their channels as well. These are just a few (since we can’t give away the secret recipe).
Public Haus recently created this video for Chevron, telling the story of motorcyclist Adam Sandoval’s world record-breaking ride. Through distribution on Adam’s channels, Chevron’s channels and articles in a variety of media outlets, the company’s fuel additive brand is attracting massive viewership across all if its platforms while building major influence among the motorcycle community. This is just one example of many.
Whether you’re looking to go “all in” on branded content, streamline your current content strategy, or simply looking for greater distribution, Public Haus is a branded content agency and influencer marketing company that can customize a strategy that will amplify your brand and create loyal, passionate enthusiasts.