A Branded Video Content Agency That Knows Distribution
As a branded video content agency passionate about helping brands define and distribute their message to the right audiences, Public Haus believes that marketing is less about convincing consumers that your product is the best, and more about creating an aspirational identity that draws them in through powerful narrative-based content. Mastering this step is critical before spending any money on distributing or “boosting” your content.
Content is available everywhere. Our digital world is littered with it. Most of it is poorly produced and unwatchable. It lacks any sort of cohesive message or direction. That’s why we communicate to clients interested in higher levels of engagement and wider distribution that they must master the art of attraction marketing.
People know when they’re being sold to. When they’re viewing content that oozes with brand messaging from a hired spokesperson using slick marketing jargon, you can expect poor engagement, negative comments and fast tune outs. When working with a branded video content agency like Public Haus, you’ll go through exercises that provide clarity on what type of content, personalities and stories resonate with your audience, and then develop a framework for story-telling that leverages those elements to add credibility to your message.
As a branded video content agency working with major global brands as well as smaller businesses in outdoors and active lifestyle, automotive and powersports, in addition to other categories, we always seek to create video content that inspires, educates and entertains. This type of content is proven to increase brand loyalty, create lasting influence and attract new consumers. The brand message and values are demonstrated through stories, personalities and imagery that draws the viewer in to embrace the content and lifestyle it represents.
What do some of your favorite brands stand for? What’s their message? Who’s their customer? What are their interests and passions? Chances are these brands are not overly promotional. And they’re not highlighting every distinct element of a product three times over in every piece of content they release. Instead, they’re attracting. They’re producing content that communicates an appealing, attractive and aspirational lifestyle.
There are numerous active lifestyle brands that get it. Yeti is one of them. Through aspirational content and compelling storytelling they’ve produced award-winning short films that go far beyond traditional formats. They’ve become their own branded video content agency, creating narratives that encourage and compel people want to go outdoors. Through active lifestyle marketing and branded video content focusing on people over product, Yeti inspires, entertains and motivates viewers to further engage with the brand – by liking and sharing content, by subscribing, and ultimately, by purchasing.
Public Haus incorporates this same approach in its content creation for brands like Chevron, one of the leading fuel companies in the world. Rather than creating content that views like an ad, we incorporate story-based lifestyle videos into our active lifestyle marketing campaigns, focusing on the brand’s users, their stories, achievements, passions and expertise.
Since the company’s launch as a branded video content agency here in Los Angeles, Public Haus has introduced clients to personality-driven content, documentary-style storytelling and influencer marketing initiatives – and the results have been stellar. Just ask the Global Brand Manager for Chevron Consumer Products, who stated the following:
“Starting from square one lacking online content, Public Haus had us quickly expanding our content library through key influencer additions, branded video content, pinpoint script development and an efficient production team; all within budget. If you are looking for high impact results with a branded video content agency that can combine focus, experience, distribution proficiency and results, check out Public Haus. Their video content, influencer marketing and PR expertise has transformed our go-to-market strategy.”
Aside from creating compelling content, our focus on distribution is a primary reason our campaigns have been so successful. It’s one thing to be a branded video content agency that produces brand videos, but it’s another to add a layer of wide-scale distribution to all the right audiences. Our distribution planning often include targeted social channel boosting, distribution of content through the right media channels (the media is much more inclined to leverage your video as editorialized content if it’s not a run-of-the-mill commercial spot), and if we’re using an influencer as a subject in our video, we’ll often distribute the content through their platforms as well.
Public Haus recently created this video for Chevron, telling the story of a motorcycle influencer’s world record-breaking ride. Through distribution on his channels, Chevron’s channels and articles in a variety of media outlets, the company’s fuel additive brand is attracting massive viewership across all if its platforms while building major influence among the motorcycle community. This is just one example of many.
Whether you’re looking for a branded content upgrade, streamline your current content strategy, or simply looking for stronger distribution, Public Haus is a branded video content agency and influencer marketing company that can customize a strategy that will amplify and grow your brand.