Home & Housewares PR that Drives Demand, Visibility and Sales
We help design-forward and performance-driven home brands grow through earned media, affiliate PR, influencer marketing and creative campaigns that convert.
Work with the premier boutique agency trusted by home and housewares brands looking to increase visibility, strengthen credibility and drive long-term growth.
We Drive Widescale PR for Home Products
Why Public Haus?
We’re a Los Angeles PR agency helping home and housewares brands break through crowded markets with product-driven storytelling, strategic media placements and campaigns designed to influence buying decisions.
No BS. Just results.
Top-tier Publicity for Home Brands: Client Snapshot
Introducing a British heritage small appliance brand to US media and consumers
HADEN, a heritage UK appliance brand known for its design-forward kettles, toasters and countertop products, partnered with Public Haus to build awareness, secure top-tier media coverage and drive growth in the U.S.
We developed and executed a lifestyle PR strategy designed to meet today’s consumer where discovery happens – across top-tier digital media, commerce-driven editorial and creator-led storytelling.
Our Approach + Results
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“Working with Public Haus has elevated our brand’s awareness and perception in the U.S. in ways I couldn’t have imagined. We went from virtually no media presence to quickly being featured in dozens of top-tier publications. Their influencer work has also helped us grow our reach exponentially across social platforms. The results have been incredible.”
– Sachin Bagga, CEO, HADEN
Influencer Content and UGC for Home & Housewares Brands
Public Haus brings deep expertise in connecting home and housewares brands with influential creators that move the needle. For British kitchen appliance brand HADEN, we successfully executed a multi-tiered influencer and UGC campaign that drove millions of impressions. By partnering with a curated mix of home stylists, culinary content creators and lifestyle influencers, we generated standout content that highlighted HADEN’s design-forward toasters, kettles and coffee makers in aspirational real-life settings.
From cozy kitchen setups to morning coffee rituals, the content aligned seamlessly with HADEN’s brand aesthetic, delivering not only reach but also high engagement and brand storytelling that resonated with design-conscious consumers. The campaign resulted in hundreds of organic mentions, a sharp uptick in social buzz and valuable evergreen content that HADEN continues to leverage in its own marketing.
PR and Marketing for Home Brands Ready to Scale
Public Haus is a PR agency helping home and housewares brands build visibility, credibility and demand. We develop strategic PR and marketing campaigns that connect design-forward and performance-driven products through top-tier media coverage, influential creator campaitn and commerce-driven digital marketing strategies.
PR for Emerging Home Brands: Client Snapshot
Partnering with a premium performance blender brand to deliver wide-scale PR buzz
BEAST Health entered the market to disrupt the blender category with a product that fused high-performance functionality with elevated, design-forward aesthetics. Beast partnered with Public Haus to build awareness, establish credibility and drive demand in a highly competitive space.
We developed and executed a lifestyle PR strategy designed to meet today’s consumer where discovery happens – across top-tier digital media, commerce-driven editorial and creator-led storytelling.
Our Approach + Results
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“Amazing stuff! We have been basking in the sunlight created by these stories and I don’t think we could have wanted much better. We appreciate Public Haus getting the work done and placements executed, resulting in great publicity for our Beast. The word is getting out there and we really appreciate the results and the relationship as we all enjoy working with Public Haus. Beast Health is not shy of publicity due to their amazing assistance with lifestyle PR.”
– Colin S., Founder, Beast Health
Home Brands We Partner With
Established home brands building US awareness and sales
From earned media and influencer collabs to digital storytelling and paid amplification, we help home and housewares brands grow recognition and demand across the U.S.
Home-related startups & emerging brands
Smart launch strategy, PR execution, creator partnerships, and paid strategies that help home and housewares brands earn attention and trust – minus the big-agency price tag.
International brands looking to make a big splash in the US
We help home and housewares brands outside the US break into the competitive U.S. market with targeted media, influencer and digital strategies that drive interest and sales.
Home and Housewares PR FAQ
From our blog
Home Products PR Has Shifted – Here’s How Leading Brands are Winning in 2026
The home and housewares category has become one of the most competitive spaces in consumer marketing. From kitchen appliances and cookware to décor, organization and cleaning solutions, brands are no longer just competing on product quality – they’re competing for attention in a crowded, commerce-driven media landscape.
Today, the most successful home brands are embracing a more strategic, performance-oriented approach to PR that goes beyond traditional awareness.
Home Products PR Is Now Built Around Purchase Behavior
Modern consumers don’t discover home products the way they used to. Instead of relying solely on traditional editorial features, they’re finding products through search, “best of” lists, reviews and creator recommendations.
As a result, home products PR must align with how people actually shop – meeting them in moments of intent and inspiration. Media placements are no longer just about visibility; they’re about influencing decisions at the point of discovery.
Commerce-Driven Media Plays a Bigger Role Than Ever
For home and housewares brands, placements in commerce-focused articles – such as product roundups, gift guides and “best kitchen tools” lists – have become essential.
These placements not only introduce products to new audiences but also drive measurable traffic and revenue. Editors are prioritizing products that perform, making it critical for brands to present compelling value, strong positioning and real differentiation.
Affiliate Strategy Is Central to Home & Housewares PR
Affiliate-driven media has become a cornerstone of effective home products PR. Many of the most influential publications now operate with commerce teams that prioritize products likely to convert.
When approached strategically, affiliate PR allows brands to turn media coverage into a consistent source of revenue – bridging the gap between brand awareness and direct sales.
Creators Are Driving Discovery in the Home Category
From kitchen demos to home organization transformations, creators are playing a major role in how consumers discover and evaluate products.
Influencers and content creators offer something traditional media can’t: real-world application. Integrating creator partnerships into a broader PR strategy helps brands showcase products in authentic, highly engaging ways that resonate with modern consumers.
Seasonality and Timing Matter More in This Category
Home-related PR is uniquely tied to seasonal moments – holiday gifting, spring cleaning, back-to-school, and entertaining seasons all drive spikes in demand.
Brands that plan proactively and maintain consistent media presence throughout the year are better positioned to capitalize on these key windows, rather than relying on one-off pushes.
What to Look for in a PR Agency for Home Products
In today’s landscape, brands should look for a partner that understands how to integrate traditional media, affiliate strategy and influencer marketing into a unified approach.
Execution should be strategic, consistent and performance-driven – focused not just on securing placements, but on driving visibility, engagement and measurable growth over time.