Top PR Agency for Lifestyle Brands

Public Haus is a leading lifestyle PR agency helping modern consumer brands grow through earned media, influencer marketing, affiliate-driven PR and digital strategies that convert. We specialize in categories including home, outdoors, accessories, food & beverage, wellness, tourism among others.

Partner with a lifestyle PR agency that understands how modern brands earn attention, shape culture and stay relevant across media, influencers, affiliate commerce and digital discovery.

Trusted by Leading Lifestyle Brands

Client logo for Roxy, a lifestyle brand working with LA influencer agency Public Haus
Client logo for Beast, a consumer appliance brand working with Los Angeles PR agency Public Haus
Client logo for Haden, a consumer appliance brand working with Public Haus, an LA PR and influencer agency
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Client logo for Groove Life, an active lifestyle accessories brand working with LA PR agency Public Haus
Client logo for Ekster, a men's accessories brand working with Public Haus, a Los Angeles PR company

Not Your Typical Lifestyle PR Agency

No BS. Just Results.

PR for lifestyle brands powered by affiliate-driven media coverage, influencer marketing, digital strategies and brand activations that convert attention into traffic and revenue.

  • We combine lifestyle PR + creator campaigns + affiliates

  • We focus on generating revenue, not just press

  • We’re fast but strategic – no bloated onboarding

  • Every lifestyle PR campaign is senior-led

  • Selective – we only partner with the right lifestyle brands

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Proven Lifestyle PR Results: Ekster

A wallet from Ekster, a lifestyle client of Public Haus, a Los Angeles lifestyle PR agency

Turning PR Opportunities Into a Repeatable Sales Channel for Ekster

Ekster came to market with a strong product and clear design identity, but needed to break through in a crowded category. Our focus was on getting the brand into the right media environments – where discovery and purchase happen at the same time.

We built and executed a lifestyle communications strategy designed to meet today’s consumer where discovery actually happens – across top-tier digital media, commerce-driven editorial, and high-impact product features.

Our Approach + Results

  • Secured hundreds of top-tier placements across lifestyle, gear, tech and men’s outlets

  • Prioritized affiliate coverage to convert visibility into measurable revenue

  • Positioned Ekster as a go-to brand in everyday carry and gifting guides

  • Aligned media timing with key retail moments (holidays, Father’s Day, gifting cycles)

  • Coverage includes stand-alone reviews, “must have” and “best of” product round-ups and listicles, holiday gift guides, deals coverage, launch features and more

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“Public Haus has created a PR Domino Effect for Ekster. Every day, new top-tier publications are flying through my inbox. Before working with Public Haus, our team had little time for PR. Now, with the experience of Public Haus, Ekster’s PR coverage has increased significantly. I can’t recommend Public Haus enough, they are truly one of a kind, always available, willing to jump on a new project and campaign, and extremely organized!”

– Olivier M., Founder, Ekster

Lifestyle Publicity Case Study: Beast

A wallet from Ekster, a lifestyle client of Public Haus, a Los Angeles lifestyle PR agency

Building a Design-Forward Brand Through Lifestyle PR and Cultural Positioning

BEAST Health launched with a clear point of view – combining high-performance blending with elevated, design-led aesthetics. Public Haus partnered with the brand to build awareness and establish BEAST as a credible, design-forward player within the lifestyle space.

Our approach focused on securing meaningful visibility across lifestyle, design and consumer media, placing BEAST in environments where modern consumers discover new products. Through a mix of editorial storytelling, product features and media placements, we helped shape how the brand was introduced and perceived in the market.

Our Approach + Results

  • Earned consistent coverage across top-tier lifestyle, design and health publications

  • Introduced BEAST as a design-led brand through thoughtful product features and editorial storytelling

  • Built early credibility in a crowded category through high-quality media placements

  • Secured inclusion in product reviews, lifestyle features and curated editorial environments

  • Generated 20B+ earned impressions and 650+ media placements

  • Established ongoing visibility across key lifestyle-focused media outlets that shape consumer discovery

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“Amazing stuff! We have been basking in the sunlight created by these articles and I don’t think we could have wanted much better. We appreciate Public Haus getting the work done and placements executed, resulting in great publicity for our Beast. The word is getting out there and we really appreciate the results and the relationship as we all enjoy working with Public Haus. Our Beast is not shy of publicity due to their amazing assistance with PR.”

– Colin Sapire, Founder, Beast Health

Over 3M Social Engagements for Roxy

A wallet from Ekster, a lifestyle client of Public Haus, a Los Angeles lifestyle PR agency

Driving Digital Awareness Through Targeted Lifestyle Influencer Campaigns

Iconic active lifestyle brand ROXY partnered with Public Haus to elevate brand visibility and connect with its core female audience through authentic, lifestyle-driven influencer campaigns across key categories including snow, surf and active.

We developed and executed a multi-phase influencer strategy, sourcing and engaging 50 diverse athletes and creators – from snowboarders and skiers to surfers and active lifestyle voices – across four distinct campaigns.

Our Approach + Results

  • Activated 50+ aligned influencers across snow, surf and active lifestyle verticals

  • Delivered nearly 3 million targeted impressions among ROXY’s core demographic

  • Produced hundreds of original content assets spanning storytelling, product features and lifestyle integration

  • Showcased key product launches including heated snow jackets and sustainable swimwear collections

  • Generated strong audience engagement and purchase intent, with thousands of positive consumer interactions

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“Our brand has a very unique DNA so it’s crucial for us to work with likeminded people, supportive of the nature around us and the people within it. The Public Haus team has proved to be a perfect fit: they listen, understand and activate our ideas in an organic and efficient way. Throughout snow and swim collections, they have created perfect partnerships with authentic lifestyle influencers, wonderful individuals that absolutely share the ROXY lifestyle and spirit.”

– Alena J., Global PR, Influencer and Partnership Manager, ROXY

Lifestyle Brands We Help Shine

Lifestyle brands looking to expand US awareness

Whether you’re entering the U.S. market or scaling your reach, we create powerful lifestyle PR and influencer programs that connect lifestyle brands with the right audiences and media outlets.

Emerging d2c brands ready to build recognition

We help early-stage startups make a powerful entrance, building credibility through lifestyle PR, influencer marketing and digital storytelling that accelerates growth and visibility.

Established lifestyle brands seeking fresh relevance

For legacy or established brands looking to reconnect with modern audiences, we develop bold lifestyle PR campaigns that re-energize perception and drive cultural conversation.

International lifestyle brands entering the US market

From strategy to execution, we help global lifestyle companies localize their message, earn coverage in top U.S. outlets, and establish a strong foothold in one of the world’s most competitive markets.

Customized lifestyle PR services helping brands stand out and grow fast.

As a Southern California lifestyle PR firm, we create customized strategies that help brands connect, inspire and grow. Through publicity, digital storytelling or IRL brand initiatives, we drive visibility, engagement and measurable results. Whether launching a collection, promoting an event or supporting an established product, we help brands stand out and scale.

Lifestyle publicity

We have strong relationships with top-tier lifestyle media, enabling us to execute high-impact PR and affiliate-driven campaigns that secure meaningful coverage and drive results.

Lifestyle activations

We create virtual and IRL lifestyle activations that connect brands with editors and influencers through curated, interactive experiences – driving meaningful engagement and top-tier coverage.

Lifestyle influencer + social campaigns

We build lifestyle influencer and social campaigns that authentically connect with your audience. By partnering with the right creators on the right platforms, we amplify reach, credibility and engagement.

Additional Lifestyle PR Campaign Highlights

Home décor brand media breakout

A boutique lifestyle brand featuring design-forward home products sought to elevate national visibility. Public Haus secured features in Architectural Digest, Dwell, Better Homes & Gardens, House Beautiful, Real Simple, NY Times, Esquire and many others, driving a 40 % increase in referral traffic and a 25 % lift in e-commerce conversions.

Sunglasses lifestyle brand awareness + influencer activation

A California-based sunglasses brand partnered with Public Haus to elevate visibility and drive direct-to-consumer sales. Our lifestyle PR campaign and influencer strategy secured coverage in GQ, Men’s Journal, Forbes, GQ and Vanity Fair, among others, while activating 15 lifestyle creators on Instagram and TikTok, generating a 50% increase in web traffic and measurable sales growth within 45 days.

Men’s accessory brand digital PR success

For a tech-forward smart wallet brand, Public Haus executed a digital PR and influencer campaign that blended innovation with lifestyle storytelling. Coverage in WIRED, Men’s Journal, Forbes, GQ and Business Insider paired with YouTube tech reviews drove a 65% surge in referral traffic and a 40% uptick in online conversions in under three months.

Ready to Grow Your Lifestyle Brand?

Contact us

Lifestyle PR Agency FAQ

At Public Haus, we offer end-to-end lifestyle PR services built to help brands connect authentically and grow measurably. Our work combines traditional media relations with modern storytelling, influencer partnerships, digital amplification and affiliate integration. Our lifestyle PR services include:

  • Media Relations & Editorial Outreach – Securing coverage in top lifestyle, design, wellness, travel and consumer publications.
  • Influencer & Creator Campaigns – Curating and managing authentic influencer collaborations that extend your story beyond traditional media.
  • Affiliate & Commerce PR – Earning placements with affiliate-based publishers that blend credibility with measurable sales impact.
  • Digital PR & SEO Integration – Boosting online visibility through link-building, optimized press coverage and high-authority media features.
  • Content Strategy & Brand Storytelling – Crafting press materials, thought-leadership pieces and creative content that position your brand as aspirational and relevant.

Whether you’re a growing DTC brand or an established lifestyle company, we tailor strategies to your category – from home and accessories to wellness, outdoor and design, delivering PR that builds awareness and drives results.

Yes. In addition to PR, we provide digital marketing services that help lifestyle brands reach audiences where they live, shop and engage. Our team develops and manages paid strategies, email marketing and branded content programs designed to amplify awareness and drive measurable growth. From Meta and Google ad campaigns to lifestyle-driven content creation and automated email sequences, we ensure your brand story performs across every digital touchpoint. Whether you’re launching a product or scaling your online presence, we deliver cohesive marketing that complements your PR for maximum impact.

Our pricing depends on the scope, goals and deliverables of each campaign. Smaller, focused projects can start around $3,500 per month, while comprehensive, multi-channel programs that include influencer, digital and paid strategies can range into the five figures. We tailor every engagement to meet your specific needs, whether that’s a short-term product launch, ongoing PR retainer or full-scale lifestyle marketing campaign. We aim to deliver the most impact and transparency for your investment.

Yes, depending on the size, scope and goals, we produce and manage lifestyle events and brand activations that bring your story to life. From intimate media dinners and influencer experiences to large-scale pop-ups, launch events and seasonal brand showcases, we handle concept development, logistics, talent and media outreach from start to finish.

Every activation is designed to spark buzz, create content and drive earned media and social traction. Whether you’re unveiling a new collection, introducing a collaboration, or hosting a VIP experience, our team ensures your event connects with the right audience and amplifies your brand’s lifestyle appeal.

Our lifestyle PR work spans a wide range of consumer categories, including home and housewares, wellness, accessories, outdoor, travel, food & beverage, and design. We partner with brands that live at the intersection of creativity, culture and daily life, helping them grow awareness and credibility through earned media, influencer partnerships and digital amplification.

While we occasionally collaborate with fashion and apparel brands, our strongest results come from lifestyle sectors where storytelling, functionality and design play equal roles. Whether it’s a wellness startup launching a new product or a global home brand expanding U.S. visibility, we tailor every campaign to connect your brand with the audiences that matter most.

Public Haus is a small but mighty Los Angeles-based agency built for agility, creativity and results. Our core team is intentionally lean and senior-led, ensuring every client works directly with experienced strategists and storytellers.

When campaigns call for additional reach or specialization, we tap into our network of trusted partners, collaborators and creatives in key U.S. markets, giving clients the best of both worlds: boutique-level attention with big-agency capabilities.

Public Haus offers the expertise of a top lifestyle PR agency with the personalization and accountability of a boutique team. Every campaign is senior-led, strategy-first and designed to deliver measurable outcomes; not just press hits.

We combine earned media, influencer partnerships, affiliate visibility and digital marketing to help lifestyle brands grow awareness, credibility and sales. Our approach is transparent, fast-moving and free of big-agency bureaucracy; giving our clients direct access to the people actually driving results.

From our blog

Lifestyle PR in 2026: What Brands Need to Know

Lifestyle PR has evolved. In 2026, the most effective brands are blending traditional PR with affiliate strategy, influencer marketing and real-world activations to reach consumers where they actually discover and buy.

PR Is Now Performance-Driven

Awareness alone isn’t enough. Today’s leading brands expect PR to drive traffic, conversions and revenue. This shift has elevated the importance of commerce-driven media, where placements don’t just tell a story – they influence purchasing decisions in real time.

Affiliate-Driven Media Is Essential

Affiliate partnerships have become a core component of lifestyle PR. Editors and publishers are increasingly focused on products that convert, making high-quality coverage more impactful than ever. When executed strategically, affiliate PR turns earned media into a consistent revenue channel.

Influencer Marketing and PR Are Converging

The line between media and creators continues to blur. Influencers now function as both storytellers and distribution channels, giving brands direct access to engaged audiences. The most effective campaigns integrate influencer partnerships into broader PR strategies to amplify reach and credibility.

IRL Activations Are Back – and More Strategic

While digital remains dominant, in-person experiences are playing a bigger role in brand building. Events, pop-ups and curated media experiences create meaningful connections while generating content that fuels ongoing digital visibility.

Consistency Outperforms Campaigns

Always-on PR has replaced one-off campaigns. Brands that maintain a steady presence across media, affiliate channels and influencer partnerships benefit from compounding visibility and sustained momentum over time.

What to Look for in a Lifestyle PR Firm

In this new landscape, brands should seek partners who understand how to integrate media, affiliate strategy and influencer marketing into one cohesive approach. Execution should be senior-led, performance-minded and aligned with real business outcomes – not just impressions.