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Public Haus Leads Los Angeles Advertising Agencies in Campaigns that Merge Paid and Earned Media to Help Brands Scale Fast
Los Angeles advertising agencies are a competitive bunch. While New York has the highest number of agencies and is the home to some of the world’s most well known, Los Angeles isn’t far behind when it comes to creativity, award recognition and client success – especially following the industry-wide shift from print and broadcast ad formats to digital.
While most Los Angeles advertising agencies focus on the creative and distribution of paid media, hybrid shops like Public Haus bring together talent that specialize in both paid and earned media to offer a holistic approach to visibility and brand exposure that few companies deliver. That’s why the three-year-old agency is one of the fastest growing in the city, representing Fortune 50 corporations, startups and leading consumer brands in categories including automotive, active lifestyle, powersports, pop culture, travel, food and beverage and kids’ culture.
Public Haus helps clients increase visibility and brand engagement by leveraging a variety of tactics often times overlooked by traditional creative shops and Los Angeles advertising agencies. By generating earned media coverage through an extensive network of top-tier media relationships, Public Haus maximizes opportunities for visibility and revenue growth. The agency also delivers a host of necessary digital marketing capabilities, including influencer engagement, video content and social media marketing.
Agency founder Ryan Croy launched Public Haus in 2017 after serving executive level roles at agencies in both Los Angeles and New York. With close to two decades of PR and marketing leadership experience, he brought together experts in advertising, content marketing, creative and influencer marketing to offer clients a 360-degree approach to brand building with a digital-first philosophy.
Public Haus represents global brands like Chevron, successfully executing the debut of two major product launches for the iconic fuel brand over the past two years. Through branded video content production and distribution, influencer marketing, earned media and strategic partnerships, Public Haus has completely reshaped the go-to-market strategy for a key segment of the company, energizing the brand within important consumer and trade audiences.
Executives at the corporation talked with a number of Los Angeles advertising agencies and PR firms, ultimately choosing Public Haus to build awareness and inspire product trial among automotive, powersports and marine audiences nationwide. In addition to implementing earned media campaigns, Public Haus produced and distributed documentary and how-to style video content, and secured influencers to generate credibility and engagement among their followers. The results have been game changing. Just ask the company’s Global Brand Manager, who said:
“Starting from square one lacking online content, Public Haus had us quickly expanding our content library through strategic media relations, key influencer additions, branded video content, pinpoint script development and an efficient production team; all within budget. When it comes to Los Angeles advertising agencies that can combine focus, experience, distribution proficiency and results, check out Public Haus. Their video content, influencer marketing and PR expertise has transformed our go-to-market strategy.”
As part of the agency’s digital advertising and content marketing process, Public Haus believes every campaign should leverage a variety of channels to enhance credibility, build real influence and maximize exposure. Public Haus’ focus on distribution is a core reason our advertising, PR and marketing campaigns have been so successful. The company’s distribution strategies typically include comprehensive social campaigns, key media partnerships, influencer marketing and advertorial – all typically synchronized with a targeted earned media campaign.
Many Los Angeles advertising agencies lack the editorial relationships to generate earned media coverage, but Public Haus delivers across various levels to help brands stand out while gaining a layer of credibility and influence that traditional advertising campaigns do not. In 2019, Public Haus conducted a powerful public relations campaign for a publishing startup that previously launched on Kickstarter with limited visibility.
In researching Los Angeles advertising agencies with complementary top-tier media relationships and expertise in generating extensive media coverage, the startup hired Public Haus. Here’s what the company’s founder had to say about the coverage, which totaled over half a billion impressions in just three months and nearly 10x’d the brand’s revenue:
“Front page of the Washington Post business section, Vox.com, LA Times, The New Yorker, Vanity Fair, Forbes.com (just to name a few) and national TV coverage on Fox Business – all in 3 months. I’ve always heard that working with a ‘PR agency’ doesn’t guarantee any media placement, but dang, Public Haus has proven why they are the top agency of all Los Angeles advertising agencies for clients looking to build their awareness through media exposure.”
“These media placements helped establish our company as a credible brand, and we’ve seen a great return on our business. All the backlinks from these media placements have helped our SEO. Our average daily sales have grown 5x since working with Public Haus. During the months where we had media placement, our monthly sales grew 6-7x. Distributors and publishers all around the world immediately started contacting us. We’ve seen growth in our social media, and now being invited to speak on podcasts at different events.”
Connect with Public Haus to set up a half-hour strategy call so the team can learn more about your advertising, PR and marketing needs and goals. When searching for Los Angeles advertising agencies, you’ll find that Public Haus combines big agency experience with a nuanced approach to digital strategy, content and influencer marketing that turns visibility into revenue.