Los Angeles Digital Marketing Agency Public Haus Leverages Paid, Earned and Owned Media Strategies to Grow Brands
Los Angeles digital marketing agency Public Haus is recognized as an innovator in the category due to its approach in driving awareness and revenue for brands with a story to tell and product to sell. The agency combines social media marketing, search engine marketing, influencer marketing, video content marketing and earned media to drive awareness and revenue for clients.
Representing brands in categories including active lifestyle, automotive, entertainment and pop culture, powersports, travel and kids’ culture, Public Haus helps brands increase visibility, credibility and brand engagement by leveraging a variety of tactics, all designed to meet clients’ needs and goals. By attracting eyeballs, engagement, credibility and sales, we maximize ROI in ways other digital marketing agencies do not.
Launched in 2017 by industry veterans looking to offer clients a digital marketing solution that incorporates break-through video content, influencer engagement and earned media, Public Haus’ client-centric approach to marketing and PR leverages robust earned, owned and paid campaigns to energize and reshape brand reputations, build loyal audiences and inspire purchase.
Public Haus is a Los Angeles digital marketing agency and PR firm that manages campaigns for Fortune 50 brands like Chevron, completely reshaping the go-to-market strategy for a key segment of the fuel giant’s business. Through video content marketing, influencer marketing, earned media and strategic partnerships, Public Haus successfully executed the rollout of two major products for the global brand over the past two years.
When Chevron sought out a Los Angeles digital marketing agency to build awareness and inspire product trial among automotive and powersports audiences, they turned to Public Haus to get the job done. Our relationship has since grown into other areas of the corporation’s consumers business as a result of our success. In addition to digital marketing campaigns, we implemented documentary and how-to style video content, paid influencer strategies and earned media to communicate the brand’s benefits and key value proposition to the right audiences. The results have been game-changing. Just ask the company’s Global Brand Manager, who stated:
“Starting from square one lacking online content, Public Haus had us quickly expanding our content library through strategic media relations, key influencer additions, branded video content, pinpoint script development and an efficient production team; all within budget. If you are looking for high impact results with a Los Angeles digital marketing agency that can combine focus, experience, distribution proficiency and results, check out Public Haus. Their video content, influencer marketing and PR expertise has transformed our go-to-market strategy.”
When it comes to digital marketing, we believe every campaign should be supported by PR activities that leverage earned channels to enhance credibility and influence. As part of our earned media efforts, we help clients define their message and story; develop hard-hitting messaging; place and amplify press announcements and pitches; develop a plan for ongoing earned media in all relevant digital, print and broadcast outlets; and offer media training so that each opportunity is effectively maximized.
Public Haus recently conducted a massively successful public relations campaign for a publishing company that’s reinventing the Bible to appeal to millennials. The brand sought out a Los Angeles digital marketing agency with earned media experience to generate extensive media coverage and drive sales. According to the client, our earned media results impacted their growth more than any other element of their marketing program. Here’s what the co-founder had to say about our coverage, which 10x’d the brand’s revenue:
“Front page of the Washington Post business section, Vox.com, LA Times, The New Yorker, Vanity Fair, Forbes.com (just to name a few) and national TV coverage on Fox Business – all in 3 months. I’ve always heard that working with a ‘PR agency’ doesn’t guarantee any media placement, but dang, Public Haus has proven why they are the top Los Angeles digital marketing agency for clients looking to build their awareness through media exposure.”
“These media placements helped establish our company as a credible brand, and we’ve seen a great return on our business. All the backlinks from these media placements have helped our SEO. Our average daily sales have grown 5x since working with Public Haus. During the months where we had media placement, our monthly sales grew 6-7x. Distributors and publishers all around the world immediately started contacting us. We’ve seen growth in our social media, and now being invited to speak on podcasts at different events.”
“Public Haus was friendly, honest, and professional all along the way. They took time to get to know our brand and our story before pitching to the media. Before our first interview, we were coached and taught how to do an interview. In times where we had fears, they coached us and encouraged us. Thank you Public Haus! Seriously, amazing!”
If you’re looking for a Los Angeles digital marketing agency that combines big agency media relations experience with a nuanced approach to digital strategy and execution, video content and influencer marketing, connect with Public Haus to set up a half-hour strategy call so we can learn more about your needs and goals. Public Haus is a Los Angeles digital marketing agency and PR firm with expertise in regional, national and global campaigns to help clients stand out, expand their audiences and grow their bottom line.