Los Angeles Public Relations Agency Public Haus Merges Earned and Owned Media Campaigns to Guarantee Results
Los Angeles public relations agency Public Haus brings over four decades of combined public relations, marketing and content experience to client campaigns, offering a completely unique approach to media awareness through a multi-dimensional strategy that ensures client coverage, influence and awareness.
Focusing primarily on categories including active lifestyle, pop culture, automotive and powersports, travel and kids’ culture, Public Haus elevates clients visibility, credibility, engagement and brand prestige by leveraging a variety of tactics based on client need, goal and budget. By creating and placing bylined and video content through paid strategies leveraging our network of publishing partners, combined with earned media campaigns targeting top-tier publications, we maximize opportunities for wide-scale attention and exposure.
Founder Ryan Croy, formerly Managing Partner of Los Angeles public relations agency Fifteen Minutes, launched Public Haus in early 2017 to bring a digital-first approach to public relations, combining earned media, video content, digital marketing and influencer marketing expertise from top experts as a means to deliver robust campaigns that create real impact, energize and reshape brand reputations online and build loyal audiences through as many digital touch points as possible.
Over the past two years, Public Haus has managed campaigns for global brands like Chevron, completely-reshaping the go-to-market strategy for the company’s fuel additive brand through video content and distribution, earned media, influencer marketing and strategic partnerships; as well as outdoors and active lifestyle brands, tech startups, pop culture companies and kids’ brands, to name a few.
When Chevron Product Company sought out a Los Angeles public relations agency to inspire product trial and build awareness among nationwide audiences in automotive, powersports and marine, they turned to Public Haus. Our relationship with the iconic fuel and energy company has evolved ten-fold as a result of our success. In addition to earned media campaigns, we implemented documentary and how-to style video content as well as paid influencer strategies to guarantee content distribution and grow real influence among targeted audiences. The results have been game-changing. Just ask the company’s Global Brand Manager, who stated:
“Starting from square one lacking online content, Public Haus had us quickly expanding our content library through strategic media relations, key influencer additions, branded video content, pinpoint script development and an efficient production team; all within budget. If you are looking for high impact results with a Los Angeles public relations agency that can combine focus, experience, distribution proficiency and results, check out Public Haus. Their video content, influencer marketing and PR expertise has transformed our go-to-market strategy.”
When it comes to traditional earned media efforts, we help clients define what’s newsworthy; pitch, place and amplify press announcements; create an ongoing plan for media relations focusing on consistent coverage in relevant media (digital, broadcast and print); and develop messaging platforms so that each media opportunity is effectively leveraged and maximized.
In 2019, Public Haus executed a massively successful public relations campaign for Alabaster, a publishing company that reinvented the Bible for today’s millennial culture. The brand sought out a Los Angeles public relations agency with mainstream media relationships, expertise in generating top-tier media coverage and a vision for telling the company’s story. According to the client, our results were astonishing. Here’s what the co-founder had to say about our coverage, which totaled over 500,000,000 impressions in just three months and nearly 10x’d the brand’s revenue over that time period:
“Front page of the Washington Post business section, Vox.com, LA Times, The New Yorker, Vanity Fair, Forbes.com (just to name a few) and national TV coverage on Fox Business – all in 3 months. I’ve always heard that working with a ‘PR agency’ doesn’t guarantee any media placement, but dang, Public Haus has proven why they are the top Los Angeles public relations agency for clients looking to build their awareness through media exposure.”
“These media placements helped establish our company as a credible brand, and we’ve seen a great return on our business. All the backlinks from these media placements have helped our SEO. Our average daily sales have grown 5x since working with Public Haus. During the months where we had media placement, our monthly sales grew 6-7x. Distributors and publishers all around the world immediately started contacting us. We’ve seen growth in our social media, and now being invited to speak on podcasts at different events.”
“Public Haus was friendly, honest, and professional all along the way. They took time to get to know our brand and our story before pitching to the media. Before our first interview, we were coached and taught how to do an interview. In times where we had fears, they coached us and encouraged us. Thank you Public Haus! Seriously, amazing!”
If you’re looking for a Los Angeles public relations agency that combines big agency earned media experience with a nuanced approach to content marketing and digital strategy, reach out to Public Haus to set up a half-hour strategy call so we can learn more about your needs and discuss ways to grow your brand and stand out in your market. Public Haus is a Los Angeles public relations leader with expertise is in national campaigns that help clients stand out, expand their audiences and grow their bottom line.