In the heart of Beverly Hills, The Cheese Store has embarked on an exciting new chapter, transitioning to a new, expansive location on Santa Monica Boulevard after enriching the culinary landscape for 50 years at its original Beverly Drive spot. This move was more than a change of address; it signified the store’s evolution into a broader culinary destination, now featuring a sought-after takeaway menu. With a legacy of being one of the country’s most historic cheese stores, the relocation aimed to blend tradition with an enhanced modern culinary experience, amplifying its offerings to the community that has supported it since its inception.

Public Haus was pivotal in orchestrating a PR strategy that turned this significant relocation into a media spectacle, ensuring The Cheese Store of Beverly Hills not only retained its revered status but also attracted new patrons. Through Public Haus’s strategic narrative crafting and media outreach, the store’s monumental transition garnered widespread attention, securing features in prestigious outlets like The Hollywood Reporter, LA Times, Michelin Guide, LA Weekly, Forbes, KTLA, Eater LA, KCRW, and NBC News. This coverage not only spotlighted the store’s new offerings and space but also reinforced its integral role in Los Angeles’ gourmet food scene.

This PR triumph brought to life the vision of a modern marketplace that remains deeply rooted in community and culinary excellence, setting a new standard for how beloved local institutions can flourish amidst change and continue to captivate both long-standing and new customers alike.