Outdoor PR Agency Driving Awareness and Demand for Leading Outdoor Brands

 

We help outdoor and ethusiast brands grow through earned media, influencer marketing and affiliate-driven PR campaigns that convert.

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An Outdoor PR Agency Trusted by Leading Outdoor Brands

Client logo for Roxy, a lifestyle brand working with LA influencer agency Public Haus
Client logo for Groove Life, an active lifestyle accessories brand working with LA PR agency Public Haus
Client logo for Chevron, a consumer aftermarket brand working with Public Haus, a Los Angeles PR agency
Client logo for Beast, a consumer appliance brand working with Los Angeles PR agency Public Haus
Chemical Guys logo
Client logo for LINE FRIENDS, a pop culture brand working with Los Angeles-based PR and marketing agency Public Haus
Woman skiiing

An Agency Built for the Outdoor Industry

 

Outdoor brands aren’t built through hype – they’re built through credibility, performance and trust. Public Haus is a PR agency based in Los Angeles that understands how consumers discover and evaluate gear, from product reviews and field testing to creator-driven content and commerce media. Our strategies are designed to position your outdoor brand where it matters most, influencing both perception and purchase.

  • Gear reviews and field-tested storytelling

  • Coverage in outoor, gear, lifestyle and enthusiast media

  • Strong presence in affiliate and commerce publications

  • Campaigns designed to influence purchase decisions and drive demand among outdoor enthusiasts

  • Deep creator relationships in the outdoor space

Some of Our Recent PR for Outdoor Brands

Forbes

RUX 70L Storage System Review: A Stellar Gear Storage Solution

“Whether you’re an avid camper, hiking enthusiast, seasonal skier, occasional mountain biker or diehard outdoor adventurer, you’ll have no problem finding a use for the Rux. More than that though, it’ll likely eliminate much of the disorganization and frustration that might otherwise plague your gear packing and transporting routines.”

Outside

The Best Trekking Poles of 2023: Editors’ Choice

“The Diorite Telescopic Carbon Fiber is a rare no-compromises trekking pole: it’s the burliest all-carbon construction we’ve ever tested, with a formidable telescoping length that’s a godsend for tarp-oriented thru-hikers.”

Gear Patrol

The Best Aviator Sunglasses for Adventurers

“Created for adventurers, the Howlin’ sunglasses silhouette from Vallon is crafted using V52 lens technology and a plastic frame. The sunglasses come in four design options – black, dark tortoise, sage and tortoise – and have a detachable strap that makes it easy to stay secure on your face or around your neck whether you’re kayaking or catching vibes by the pool.”

“The Public Haus team was a huge part of a very successful 2022 Q4 period at RUX. Their team worked closely with us to rebuild old leads, as well as identify and chase numerous new opportunities, all leading to a flurry of high profile media placements perfectly timed with the Q4 buying cycle.”

– Joe Schwartz, Marketing Director, RUX Gear

Wired

Stay Organized on Outdoor Adventures With This Rugged Bin

“Rux likes to say that its 70L ‘packs like a box, carries like a bag.’ I think that’s a fair slogan that gets to the heart of why I like it. It’s all the good parts of a box combined with all the good parts of a bag.”

Muscle & Fitness

Kabuki Strength Offers a Tech Twist to Traditional Weightlifting

“In these fitness-frenzied times, the industry’s best minds continue to look for ways build a better mouse trap, or in the case of Kabuki Strength, a better trap bar, or squat bar or any other type of ergonomically superior equipment that will allow both elite athletes and average joes to continue pushing heavy iron while avoiding unnecessary injury-causing wear-and-tear joint stress.”

Women’s Health

Best Ski Sungasses to Shop in 2023

“We can totally imagine wearing these retro-aviator style sunglasses to après in the ’70s, which is perfect for those who like to add a retro feel to their ski style.”

“Over the years our company has worked with a few PR firms, and we’re very happy to have found Public Haus. Our partnership with them feels like having an in-house agency. We’re very happy with their work, which continues to garner high quality placements that have helped to elevate our brand. In addition to landing great press features, they are also responsible for a number of strong strategic marketing opportunities that continue to contribute to our brand’s reach and growth. We’re very happy with Public Haus and would recommend them without hesitation.”

– Kim Overton, Founder and CEO, SPIbelt

Outdoor Influencer Campaigns That Drive Buzz for Active Lifestyle & Gear Brands

image of a surfer from an influencer marketing campaign Public Haus performed for client Roxy

Over 3 million + social engagements for Roxy snow/swim collection

As experts in outdoor industry marketing and active lifestyle creator campaigns, Public Haus drove massive awareness for client ROXY by sourcing and engaging 50 diverse female snowboarders, skiers, surfers and active lifestyle influencers across four unique campaigns, reaching a total of nearly 3 million women that aligned with ROXY’s key target demographics. With hundreds of unique content assets created – from personal stories connected to the ROXY brand to content showcasing everything from ROXY’s new heated snow jackets to sustainable swimwear, ROXY saw thousands of positive comments roll in from fans indicating interest in purchasing the pieces, generating big waves of visibility in a highly competitive market. The campaigns have been such a success that Public Haus has since become an on-going and valued partner to ROXY on many of its collection launches.

A cross-country skier who participated in an influencer campaign for outdoor PR agency Public Haus
A female surfer who participated in an influencer campaign for Public Haus, an active lifestyle and outdoor PR agency
A woman in a dress who participated in an influencer campaign for outdoor marketing agency Public Haus
A skiing influencer who was featured in a creator campaign for Roxy, a client of outdoor industry marketing company Public Haus
A surf influencer who was featured in an Instagram campaign for Roxy, a client of outdoor marketing company Public Haus
A woman leaning on a rock at the beach shot for a swimsuit brand by Public Haus Agency for an outdoor lifestyle client
A snowboarder photographed for a campaign run by Public Haus agency on behalf of an outdoor brand client
A woman walking on a tropical beach captured by Public Haus Agency, a leading PR agency for outdoor brands
A women camping in the snow featured in a social campaign conducted by active lifestyle marketing agency Public Haus
A woman in a bathing suit at sunset photographed by Public Haus, a top outdoor marketing industry agency
A woman in a bathing suit who was featured in a social media campaign for Roxy, a client of active lifestyle and outdoor PR company Public Haus
A surfing influencer involved in an active lifestyle campaign conducted by outdoor public relations agency Public Haus
“Our brand has a very unique DNA so it’s crucial for us to work with likeminded people, supportive of the nature around us and the people within it. The Public Haus team has proved to be a perfect fit: they listen, understand and activate our ideas in an organic and efficient way. Throughout snow and swim collections, they have provided authentic profiles, wonderful individuals that absolutely share the ROXY spirit.”

– Alena Jeangrand, Global PR, Influencer and Partnership Manager, ROXY

VIDEO CONTENT FOR OUTDOOR BRANDS

Helping outdoor PR brands connect with enthusiasts through video storytelling.

Storytelling isn’t about overwhelming consumers with product details in every piece of content. It’s about building emotional connection, trust and long-term brand affinity. As an outdoor PR and marketing agency that understands modern content, we believe the strongest brand storytelling entertains, educates and inspires.

Public Haus helps outdoor and active lifestyle brands elevate their video marketing through documentary-style storytelling, ambassador profiles, how-to content and branded lifestyle videos designed to connect authentically with modern consumers.

“When it comes to the storytelling of an active lifestyle brand like Kuju Coffee, it’s generally really tough to find a partner that gets it. Public Haus is an agency that definitely understands content creation. Working with them was seamless. They did a great job listening and interpreting our brand and product to produce thoughtful and creative content that captured the essence and lifestyle of Kuju.”

J. Wiguna, Co-founder, Kuju Coffee

Outdoor Content Production Samples

Two women bikers in a branded video campaign by Public Haus Agency, an outdoor industry marketing agency, for Techron
Two hikers enjoying a view in a branded video campaign by Public Haus Agency, an outdoor PR and marketing agency, for an active lifestyle brand
Aerial view of three hikers in a video campaign by outdoor industry marketing agency Public Haus for an outdoor gear brand

Outdoor and Active Lifestyle Brands We Partner With

Outdoor brands building US sales and awareness

U.S. Performance-focused PR, influencer collaborations and dynamic digital storytelling that amplify visibility and inspire outdoor enthusiasts nationwide.

Outdoor startups & emerging gear brands ready for lift-off

Performance-focused PR, influencer collaborations and dynamic digital storytelling that amplify visibility and inspire active lifestyle enthusiasts nationwide.

Larger active lifestyle brands seeking a Los Angeles PR partner

Partner with a nimble LA PR team that moves fast, executes with precision, and delivers measurable results for legacy brands.

Outdoor experiences and adventure brands seeking national exposure

We create buzz for adventure travel, guided experiences and destination-based brands through earned media, social storytelling and influencer partnerships that spark wanderlust and bookings.

Public Haus Agency Helps Active Lifestyle Brands Develop a Narrative and Gain Market Share

“Enter Public Haus Agency. Founded by Ryan Croy, a PR and marketing professional working in the brands space for well over two decades, the Los Angeles-based PR and marketing agency is carving a niche for itself by helping active lifestyle brands harness the power of earned media, influencer engagements, branded content and laser-focused digital marketing strategies to help them scale.”

Weatherproof Wins: Outdoor PR Highlights

d2c brand growth for innovative gear storage system

Our launch campaign for a first-of-its-kind modular outdoor gear storage system secured high-value coverage across top outdoor and gear outlets, driving a surge in site traffic by over 65% and helping the brand quickly establish credibility with core adventure audiences.

Major market momentum for trekking poles brand

Through strategic product seeding and targeted press outreach, we positioned a new set of ultralight, shock-absorbing trekking poles as a must-have for hikers and backpackers, resulting in several top-tier reviews and a measurable lift in sales.

Huge visibility surge for running accessory brand

For a running accessory brand focused on comfort and performance, we delivered impactful lifestyle and endurance-focused coverage that boosted visibility among runners nationwide and helped fuel a strong uptick in both search demand and conversions.

Ready to Grow Your Outdoor Brand in 2026?

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Outdoor PR and Marketing Services FAQ

PR helps outdoor brands break through by telling the kinds of stories consumers actually care about: innovation, durability, adventure and real-world performance. Through strategic media outreach, influencer collaborations and affiliate-driven placements, we put your gear in front of the editors, creators and communities that shape buying decisions. The result is increased visibility, stronger credibility and a consistent presence across the outlets and platforms outdoor consumers trust most.

Yes. We partner with both early-stage outdoor startups and established, category-leading brands. For startups, we help build initial awareness, credibility and momentum through strategic PR, product launches, creator programs and affiliate-driven coverage. For more established brands, we focus on elevating storytelling, expanding reach and driving ongoing relevance in a competitive market. No matter the stage, we tailor our approach to the brand’s goals, resources and growth trajectory.

We measure outdoor PR success through a blend of visibility, credibility and performance metrics. That includes top-tier and mid-tier media coverage, affiliate-driven placements that convert, gear reviews, creator content, search lift, referral traffic and month-over-month momentum across priority outlets. We also look at how PR supports broader goals: brand recognition, product launches, retail sell-through and community engagement. Every campaign ties back to measurable outcomes, not vague awareness.

Yes. Alongside public relations, we are an outdoor industry marketing agency that offers a full suite of digital marketing services for outdoor brands, including influencer partnerships, affiliate marketing, paid social campaigns, content creation, email marketing and performance-driven launch strategies. This allows us to amplify earned media results, reach new audiences and drive measurable growth across the channels outdoor consumers use most.

Absolutely. We specialize in securing stand-alone gear reviews for outdoor products by getting your brand into the hands of the right editors, testers and creators. From top-tier publications to category-specific enthusiast outlets, we handle the seeding, pitching and positioning needed to earn credible, in-depth reviews that drive trust, traffic and purchase intent.

We measure success by combining traditional PR metrics with performance indicators specific to outdoor consumers. That includes top-tier and niche gear coverage, stand-alone product reviews, affiliate-driven articles, creator content and increases in search demand, referral traffic and conversions. We also look at momentum over time. Are we strengthening brand credibility, supporting retail sell-through, fueling launches and expanding your reach within the outdoor community? Effective outdoor PR drives both visibility and tangible growth, and our reporting reflects that.

We manage influencer campaigns end-to-end, from strategy and talent selection to product seeding, content direction and performance tracking. For outdoor and active-lifestyle brands, we prioritize creators who actually live the lifestyle – hikers, runners, campers, climbers, anglers and adventure-focused storytellers – to ensure authenticity and trust. We handle outreach, negotiations, deliverables, posting schedules and usage rights, then measure impact through engagement, reach, affiliate-driven conversions and long-term brand lift. The result is content that feels real, performs well and reaches the communities that matter.

Most outdoor brands start seeing early traction within the first 30–60 days, including initial media interest, product seeding, creator content and early affiliate placements. Larger feature stories, stand-alone gear reviews and deeper campaign momentum typically build over 60–120 days as relationships, angles and product testing cycles develop. Our approach is designed to deliver quick wins while building sustainable, long-term visibility and credibility across the outdoor space.

Public Haus stands out because we combine senior-led PR expertise with a performance-driven strategy built for today’s outdoor consumer. Instead of bloated retainers and vague deliverables, we move fast, pitch smarter and focus on measurable outcomes in the form of top-tier gear coverage, affiliate-driven placements, creator content and real momentum with the editors and communities that matter. Not only are we outdoor enthusiasts ourselves, but we understand how outdoor products are tested, reviewed and talked about. Every campaign is tailored to drive visibility, credibility and conversions. As a boutique agency, clients get direct access to senior talent, cleaner execution and a true partner committed to helping outdoor brands grow; not just checking boxes.

Yes. We handle outdoor brand activations of all sizes, from product launch events and media previews to on-trail demos, athlete meet-ups, creator experiences and retail partnerships. We focus on creating moments that feel authentic to the outdoor community while generating content, press interest and meaningful brand engagement. Whether it’s a small experiential pop-up or a full-scale activation, we tailor the concept, production and outreach to your goals, budget and audience.

Beyond outdoor and active-lifestyle brands, we also work across several consumer categories we’re passionate about. These include lifestyle, health & wellness, food & beverage, home & housewares, automotive, tourism and consumer tech startups – all spaces where we have deep experience, long-standing media relationships and proven results.

Yes. We offer performance-based PR options for select outdoor brands. This model keeps the monthly retainer low while allowing you to pay only when we secure coverage, whether that’s gear reviews, affiliate-driven articles, creator features or broader media placements. It’s a great fit for outdoor companies that want predictable costs, measurable outcomes and a partner fully aligned with driving real results – not just activity.

Our fees typically start around $3,500 per month on the low end and can extend into the five-figure range depending on scope, deliverables, campaign complexity. We customize every engagement based on your goals, product category, timeline and the mix of PR, influencer, affiliate, activation and digital support you need.

From our blog

Outdoor PR and Marketing is Evolving – Here are Trends to Watch in 2026

image of man and tent on with sun rising from outdoor brand marketing campaign

The outdoor category has seen massive growth over the past few years, fueled by increased interest in travel, wellness, adventure and time spent outside. From performance apparel and gear to camping, overlanding and active lifestyle products, brands are competing in an increasingly crowded and sophisticated market.

In 2026, the brands gaining traction aren’t just building great products – they’re aligning their PR and marketing strategies with how modern consumers discover, evaluate and purchase in the outdoor space.

Outdoor PR Is Now Closely Tied to Real-World Use Cases

Today’s outdoor consumer is looking for more than product specs – they want to understand how gear performs in real environments.

As a result, PR in the outdoor category is shifting toward storytelling rooted in real-world application. Whether it’s a multi-day backcountry trip, a weekend overlanding excursion or everyday active use, the most effective media placements demonstrate how products actually fit into a consumer’s lifestyle.

Coverage that connects product to experience is far more impactful than feature-driven messaging alone.

Commerce and Affiliate Media Are Driving Measurable Results

Outdoor media has evolved significantly, with many publications now operating dedicated commerce teams focused on product reviews, roundups and buying guides.

For brands, this means that PR is no longer just about exposure – it’s about placement within content that drives action. Articles like “best hiking boots,” “top camping gear” or “must-have travel accessories” play a major role in influencing purchase decisions.

Affiliate-driven media has become a key component of outdoor PR, allowing brands to connect visibility directly to revenue.

YouTube and Long-Form Content Are Leading Discovery

In the outdoor category, long-form content continues to outperform.

Platforms like YouTube have become a primary destination for product research, with creators producing in-depth reviews, field tests and side-by-side comparisons. This type of content builds trust and gives consumers a deeper understanding of performance and value.

For brands, integrating YouTube and long-form creator partnerships into a PR strategy is no longer optional – it’s essential.

Brand Credibility Matters More at the High End

As more premium outdoor brands enter the market, positioning has become increasingly important.

Consumers are willing to invest in higher-quality gear, but they expect strong brand credibility to support that decision. This is where PR plays a critical role – securing placements in respected publications, aligning with trusted voices and consistently reinforcing brand authority.

For brands targeting higher price points, perception and storytelling are just as important as product performance.

Partnerships Are Becoming a Key Growth Lever

Strategic partnerships are playing a larger role in outdoor marketing, particularly between complementary brands.

Collaborations with apparel brands, vehicle companies, travel platforms or outdoor destinations create opportunities for co-marketing, shared audiences and more dynamic storytelling.

From a PR standpoint, partnerships also open the door to broader media opportunities and more compelling narratives than standalone product launches.

Consistency Is Separating Leading Brands from the Rest

Outdoor brands that rely on one-off launches or seasonal pushes often struggle to maintain visibility.

The brands gaining momentum in 2026 are those that show up consistently – across media, creator channels and content platforms. Ongoing PR efforts, regular product placements and a steady stream of storytelling help build familiarity and trust over time.

Consistency, not just big moments, is what drives long-term growth.

What to Look for in an Outdoor PR Agency

In today’s environment, outdoor brands should look for a partner that understands how to connect storytelling, media placements, affiliate strategy and creator partnerships into a cohesive approach.

Execution should be focused, consistent and aligned with how consumers actually discover and purchase products – not just traditional awareness metrics.

The most effective PR strategies don’t operate in isolation. They support brand positioning, drive engagement and ultimately contribute to measurable business growth.