Public Haus is the leading PR agency for startups looking to stand out and scale fast.

Discover why Public Haus is consistently recognized as a top agency for startups, delivering results-driven PR and marketing strategies tailored to the unique needs of your category. Our approach is deeply collaborative and client-focused, ensuring that every campaign not only meets but exceeds your expectations.

At Public Haus, we passionately promote startups we believe in—from smart gadgets to break-through products for the outdoors and much more. We leverage our robust agency network of journalists, editors and gadget reviewers from both major and niche media outlets to consistently highlight the unique attributes of our clients’ products.

Furthermore, we expertly match brands with creators who perfectly complement the market mix, effectively engaging new audiences, boosting traffic, and enhancing brand awareness and loyalty.

Our digital strategies for startups are finely tuned to transform clicks into sales, ensuring a high conversion rate for our clients.

Our expertise

publicity
  • Tech PR campaigns
  • Product/app launches
  • PR activations
  • Thought leadership campaigns
  • Consumer press
  • Paid PR strategies
influencer campaigns
  • Highly-targeted creator campaigns
  • Ambassador campaigns
  • UGC
  • Affiliate partnerships
  • Creator collabs
  • Influencer activations
  • Campaign analytics and optimization
digital marketing
  • Social campaigns
  • PPC
  • SEO
  • YouTube campaigns
  • Email marketing
  • Retargeting campaigns
  • Affiliate marketing
  • Performance metrics analysis
video content
  • Creative
  • Script writing
  • Casting
  • Pre-production
  • Editing and post production
  • Distribution
  • Performance analytics
Why Public Haus?
Public Haus Agency specializes in publicity and digital strategies for startups aimed at building interest, influence, credibility, awareness and revenue growth. We work with startups across a variety of consumer sectors ranging from wellness and entertainment to food and lifestyle.

No BS. Just results.

A Short Message from a No BS Agency

 

“Amazing! We have been basking in the sunlight created by these stories and I don’t think we could have wanted much better. We appreciate Public Haus getting the work done and placements executed, resulting in great publicity for our startup. The word is getting out there and we really appreciate the results and the relationship. Our Beast is not shy of publicity due to their amazing assistance with PR.”

– Colin S., Founder, BEAST

Recent startup PR coverage

Forbes

Ekster Techs Out The New GRID Backpack

“The GRID Backpack offers a streamlined organization and top-notch tech protection, and was created with recyclable materials keeping in mind maximum usage and minimalist design… ideal for a daily commute, outdoor adventures, or in my case, five-day road trips.”

Esquire

A Blender That Performs Even Better Than It Looks

“The Beast is no mere countertop accessory. You’ll be whipping up smoothies, soups, and juices, in no time.”

CNET

Best Minimalist Wallet for 2023

“If James Bond carried a minimalist wallet, it would be Ekster’s distinctive but pricey Parliament. The main compartment securely holds one card to five cards, which fan out of the top when you push the nifty eject button. “

From our blog

5 Fundamental PR Tips for Startups

Public Relations is crucial for startups looking to establish their presence, build credibility, attract customers and scale rapidly. Effective PR for startups can set the stage for long-term success by creating a positive image and generating buzz around your brand. Here are five fundamental public relations tips that startups should consider when looking to drive visibility and sales.

1. Craft a Compelling Story

Your startup’s story is the foundation of your public relations strategy. It’s not just about what your company does but why it does it and how it makes a difference. Crafting a compelling narrative involves highlighting the problem you’re solving, the inspiration behind your startup and the journey of your founders. A well-told story can resonate with your target audience and make your brand more relatable and memorable.

To create a compelling story, focus on the following elements:

  • Origin: How did the idea for your startup come about? What motivated the founders to take action?
  • Mission: What is your startup’s mission? What are the core values that drive your business?
  • Impact: How does your product or service make a difference? Share testimonials or case studies that demonstrate your impact.

A strong narrative can be the cornerstone of your press releases, pitches to journalists and marketing materials, helping you stand out in a crowded marketplace.

2. Build Relationships with the Media

Building relationships with journalists and media outlets is essential for getting your story heard. If you haven’t engaged a PR agency for startups, first identify the journalists and publications that cover your industry. Follow their work, engage with them on social media and comment on their articles. This helps you understand what they’re interested in and gives you the opportunity to build rapport.

When you’re ready to pitch your story and have the appropriate media emails, tailor your message to each journalist. Highlight why your story is relevant to their audience and how it fits within their recent coverage. A personalized pitch is more likely to get noticed than a generic press release. Consider the following steps to build media relationships:

  • Research: Identify key journalists and media outlets in your industry.
  • Engage: Follow them on social media, comment on their articles, and share their content.
  • Pitch: Craft personalized pitches that highlight the relevance of your story.

3. Leverage Social Media

Social media is a powerful tool for startups to build their brand and engage with their audience. It allows you to share your story, promote your products and interact with customers in real time. Develop a social media strategy that aligns with your overall PR goals and focuses on the platforms where your target audience is most active.

Here are some tips for leveraging social media effectively:

  • Consistent Posting: Regularly post updates, behind-the-scenes content, and industry insights to keep your audience engaged.
  • Engagement: Respond to comments, answer questions, and engage with your followers to build a community around your brand.
  • Hashtags: Use relevant hashtags to increase the visibility of your posts and connect with a broader audience.

4. Create High-Quality Content

Content is king when it comes to PR for startups. High-quality content can help establish your startup founder as a thought leader and provide value to your audience. This can include blog posts, whitepapers, videos, infographics and more. The key is to create content that is informative, engaging and relevant to your target audience.

Consider the following types of content:

  • Video content: Create product demos, customer testimonials, and behind-the-scenes videos to showcase your startup.
  • Blog Posts: Share industry insights, company news, and helpful tips related to your product or service.
  • Infographics: Use infographics to present data and insights in a visually appealing way.

High-quality content can be shared across your website, social media channels and in your PR pitches, helping to build credibility and attract media attention.

5. Monitor and Measure Your Results

Monitoring and measuring the results of your PR efforts is crucial for understanding what works and what doesn’t. Use tools like Google Analytics, social media analytics, and media monitoring services to track the performance of your campaigns. Pay attention to metrics such as website traffic, social media engagement, media coverage and brand mentions. Regularly review your PR strategy and make adjustments based on your findings. This will help you refine your approach and ensure that your efforts are driving the desired results. Consider these steps for monitoring and measuring your PR efforts:

  • Set Metrics: Identify key performance indicators (KPIs) that align with your PR goals.
  • Analyze Data: Use analytics tools to track your performance across various channels.
  • Adjust Strategy: Regularly review your results and make necessary adjustments to improve your PR efforts.

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