Breaking into a competitive market dominated by established household names is no easy feat – especially in the small appliance industry. But when Colin Sapire, the visionary behind Nutribullet, launched his latest innovation, the Beast Blender, he was determined to carve out a new space in the market. That’s where Public Hausstepped in, executing a strategic lifestyle PR campaign that secured major media placements and turned the Beast into a viral sensation.
From Industry Newcomer to Media Darling
Despite its innovative design and powerful performance, the Beast Blender entered a market saturated with long-standing, well-recognized brands. To overcome this challenge, our media relations strategy focused on positioning Beast Health as an industry disruptor, emphasizing its aesthetic appeal, superior blending technology, and wellness benefits.
The result? An astounding 12 billion+ media impressions and over 500 major media placements that catapulted the Beast Blender to must-have status in the personal blender category.
Major Media Placements That Drive Consumer Trust
A brand is only as strong as its credibility, and nothing builds trust like top-tier media endorsements. Our team at Public Haus secured high-impact placements across leading digital, print, and social media platforms, with features in:
✔ GQ
✔ Esquire
✔ BuzzFeed
✔ Real Simple
✔ Forbes
✔ CNET
✔ Vice
✔ SELF
✔ Town & Country
✔ Good Housekeeping
✔ Vanity Fair
✔ Food & Wine
✔ Better Homes & Gardens
✔ Gear Patrol
…and many more!
Each placement reinforced Beast Blender’s position as a game-changing kitchen essential, solidifying it as a countertop staple for both wellness enthusiasts and design-conscious consumers.
Beast Health’s Take on Public Haus’ PR Success
The founder of Beast Health had this to say about our campaign:
“Amazing stuff! We have been basking in the sunlight created by this press coverage, and I don’t think we could have wanted much better. We appreciate Public Haus getting the work done and placements executed, resulting in great publicity for our Beast. The word is getting out there, and we really appreciate the results and the relationship as we all enjoy working with Public Haus. Our Beast is not shy of publicity due to their amazing assistance with PR.”
Why Major Media Placements Matter
For emerging brands like Beast Health, securing trusted media endorsements is a game-changer. PR isn’t just about visibility – it’s about credibility, consumer trust, and long-term brand authority. When a brand lands in GQ, Forbes, or Good Housekeeping, it instantly gains legitimacy and buyer confidence, leading to higher sales, increased brand awareness, and strong competitive positioning.
At Public Haus, we specialize in securing major media placements that move the needle for brands looking to break through the noise. Whether it’s a disruptive new product or an established brand seeking fresh lifestyle, commerce or wellness PR momentum, our approach ensures high-impact affiliate and commerce media coverage that delivers real results.
Want to elevate your brand with a PR strategy that secures major media placements? 🚀Let’s talk.
