In today’s competitive landscape, authentic brand storytelling is key to standing out – and that’s exactly what we achieved for ROXY through a strategic creator campaign that reached millions of highly engaged consumers.
As experts in active lifestyle marketing, Public Haus executed four unique campaigns for ROXY, sourcing and activating 50 diverse female snowboarders, skiers, surfers and active lifestyle influencers to bring the brand’s message to life. With a focus on genuine engagement and audience alignment, we helped ROXY connect with 3 million women who matched its key target demographics.
The Strategy: Curated Influencer Partnerships
Rather than taking a one-size-fits-all approach, our team carefully selected influencers who embodied the ROXY lifestyle and brand ethos. This ensured that each collaboration felt natural and authentically resonated with followers. Through a mix of several macro and micro-influencers, we maximized engagement, producing content that sparked real conversations and drove exceptional brand awareness.
The Results: Massive Engagement & Brand Visibility
✔ Hundreds of high-quality content assets showcasing ROXY’s latest products, from heated snow jackets to sustainable swimwear and more
✔ Thousands of positive comments and consumer inquiries expressing excitement and purchase intent
✔ Expanded brand reach to millions of highly engaged consumers in key active lifestyle and outdoor markets
✔ Strengthened brand credibility and visibility through trusted influencer partnerships
The success of these campaigns led to ROXY continuing its partnership with Public Haus for multiple collection launches, reinforcing our role as a trusted partner in influencer marketing strategy for the iconic women’s apparel brand.
Why an Influencer Marketing Campaign is Essential for Brand Growth
Brands that leverage influencer marketing effectively see higher engagement, increased brand loyalty and measurable sales impact. At Public Haus, we specialize in designing custom lifestyle PR and marketing campaigns that align with brand values, create authentic content and drive business results.
Looking to execute an influencer marketing campaign that delivers real impact? 🚀 Let’s talk.
