In a transformative move for the automotive aftermarket industry, Public Haus successfully led an aftermarket trade campaign for the rebranding of four established automotive supply companies – Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage – as they unified under the US Auto Supply banner. This consolidation was a game-changer, strengthening the brand’s market position while enhancing the customer experience with a more comprehensive and user-friendly approach to automotive supply shopping.
A Strategic PR Approach to Rebranding
As the automotive aftermarket evolves, a well-executed trade PR strategy is essential for industry-leading brands to effectively communicate their growth, innovation and new offerings. Public Haus designed and executed a targeted PR campaign to introduce US Auto Supply to key industry professionals, ensuring widespread awareness and credibility.
At the core of the rebranding effort was the launch of a newly designed e-commerce platform, providing customers with a one-stop-shop experience that expanded the company’s product offering to over 20,000 items – ranging from parts handling and equipment to repair tools and customizable marketing materials. Public Haus’ strategic storytelling, media outreach and industry connections helped highlight the significance of this move, emphasizing the brand’s commitment to innovation, convenience and expanded offerings.
Major Aftermarket Trade PR Success
The PR campaign secured high-profile media coverage in top automotive aftermarket trade publications, including:
✔ Vehicle Service Pros
✔ AfterMarket News
✔ Body Shop Business
✔ CollisionWeek
These placements positioned US Auto Supply as a leading force in the industry, providing professionals with improved product access, enhanced delivery options and competitive pricing.
Setting the Standard in Aftermarket Trade PR
By leveraging targeted media outreach and compelling brand storytelling, Public Haus successfully established US Auto Supply as a dominant player in the automotive aftermarket space. This expertly executed PR strategy not only increased awareness but also reinforced US Auto Supply’s role as a go-to resource for automotive professionals and enthusiasts alike.
🚀 Looking to amplify your brand’s presence in the automotive aftermarket industry? Let Public Haus take the wheel with a results-driven aftermarket trade PR strategy that delivers real impact. Let’s talk!
