In an ambitious move to elevate its digital presence and connect with a diverse and tech-savvy automotive audience, Chevron Lubricants continued its five-year partnership with Public Haus to expand influencer marketing initiatives throughout 2023.

Public Haus meticulously curated a team of over ten automotive content creators, including notable names like Chloe Kuo, Jason Explains Things, Smeedia, and Eric The Car Guy, to spotlight Chevron’s flagship products, Techron fuel additive and Havoline motor oil. These brand ambassadors rolled out a comprehensive content strategy, weaving Chevron Lubricants into the fabric of nearly 70 integrations spread across YouTube, Instagram, and TikTok. The content, marked by authenticity and deep product insight, aimed not just to showcase but to educate the audience about the distinct advantages of using Techron and Havoline in their vehicles.

The result was a resounding success, with the campaign generating close to 9 million impressions, underscoring the power of authentic storytelling in marketing. The strategic partnership between Chevron Lubricants and Public Haus, leveraging the credibility and creative prowess of selected influencers, not only bolstered the brand’s visibility but also enriched consumer understanding of Chevron’s products. This initiative stands as a testament to how traditional brands can effectively engage with new audiences and remain relevant in a rapidly evolving digital landscape.