At Public Haus Agency, we specialize in securing high-impact media coverage for sunglasses brands, helping them break through the noise in a highly competitive market. One of our most successful partnerships has been with Vallon, a brand known for its stylish, high-performance sunglasses that blend classic aesthetics with modern functionality—a perfect fit for both outdoor enthusiasts and fashion-forward consumers.
Strategic PR That Drives Major Media Exposure
Since kicking off our collaboration with Vallon in 2022, Public Haus has implemented a targeted PR strategy that has resulted in widespread media recognition for the brand. By leveraging our deep industry connections and expertise in storytelling, we secured top-tier coverage in some of the most influential lifestyle, fashion and outdoor publications, including:
✔ Elle
✔ Forbes
✔ Men’s Health
✔ Men’s Journal
✔ PopSugar
✔ Popular Mechanics
✔ Gear Patrol
✔ HiConsumption
With placements in these respected media outlets, Vallon’s products have been showcased to millions of engaged readers who actively seek premium eyewear that delivers both performance and style.
Over 250 Million Impressions and Growing
The results of this campaign speak for themselves. With over 250 million media impressions, Public Haus has successfully positioned Vallon as a must-have sunglasses brand for outdoor lovers, athletes, and trendsetters alike. Our strategic PR approach not only amplified brand visibility but also helped Vallon establish credibility and consumer trust in the competitive sunglasses market.
Why PR Coverage for Sunglasses Brands Matters
In an industry flooded with options, earned media coverage is a game-changer. A feature in Forbes or Men’s Journal provides instant brand validation, driving both consumer interest and sales. Our work with Vallon is a testament to how targeted PR campaigns can help sunglasses brands gain exposure, connect with key audiences, and ultimately grow their market presence.
Elevate Your Brand with Public Haus
Whether you’re launching a new collection or looking to increase visibility, Public Haus delivers strategic PR coverage for sunglasses brands that drives awareness, engagement and sales.
Want to take your sunglasses brand to the next level? 🚀 Let’s talk.
