In 2023, O’RTE Single Estate Tequila, crafted in the rich heartlands of Jalisco, Mexico by Brand House Group, made a resounding splash in the competitive spirits industry. Public Haus led a wide-reaching media relations campaign that not only introduced O’RTE’s unique narrative of tradition and taste to the world but also secured prestigious feature coverage across an array of influential outlets, including Paste Magazine, In Touch Weekly, OK! Magazine, Haute Living, Hollywood Life and Dallas Morning News, to name a few. Recognitions such as being listed among the “10 Most Interesting New Tequilas for 2023” by Inside Hook and “The Absolute Best Tequila to Try” by Daily Meal underscored the brand’s quality and distinct appeal in the tequila category.

O’RTE’s distinctive approach, emphasizing a single-source methodology and a deep reverence for the artisanal tequila-making process, sets it apart in a market flooded with mass-produced spirits. This meticulous attention to detail, from selecting the finest agaves from specific family estates to the nuanced distillation process, results in a tequila that’s not just a drink but an experience. Each bottle tells a story of its origin, offering a unique flavor profile that captivates aficionados and casual drinkers alike, showcasing the rich tapestry of the land’s terroir.

The PR efforts by Public Haus played a crucial role in positioning O’RTE Single Estate Tequila as a vanguard of authenticity and quality within the spirits world. The campaign’s success not only expanded O’RTE’s footprint in premium retail locations and esteemed dining establishments nationwide but also fostered a burgeoning community of tequila enthusiasts eager to explore the brand’s offerings.